Promoting sustainable innovation and entrepreneurship in order to uncover new lines of competitiveness. The condition? Favoring the uprise of new types of entrepreneurs, able to change the way to consider business, both for their own benefits, but also for those of the ecosystem they thrive in. This is what the MSc in Global Innovation & Entrepreneurship aims at.
The UN Brundtland report, written in 1987 and named after the Norwegian Minister of the Department of Environment, identified development as a “development sustainable to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs.” More precisely, it indicated that performance in society was measured “as much by its economic and social benefits, as by its environmental ones.”
More than ever, teaching a culture of responsibility to entrepreneurs is indeed becoming a challenge of imperious necessity. Entrepreneurs see the world differently; they are aware of their impact on the planet, on the environment, on society, and they want to have an active role to play as entrepreneurs, innovators and creators. Essentially, improving the world without denying the economic imperatives which business cannot do without.
Changing the way entrepreneurship is seen
True, the time when the education system trained actors for the sole purpose of economic performance is now over. Social and environmental criteria are just as important as quantitative and qualitative indicators. The new MSc in Global Innovation & Entrepreneurship program of emlyon business school, scheduled to open next September, was designed in that extent. “Entrepreneurs are major actors of change and our goal is to take part in uprising professionals who consider innovation in a responsible and sustainable manner”, underlined Rickie Moore, Director of this Masters' program. Our pedagogy is resolutely action oriented. Students will thus put into practice the notions acquired, through the implementation of an initiative, or a personal entrepreneurial project. For qualitative business plans, students will be able to enter the School’s incubator for support and guidance, in order to uplift these “impacting entrepreneurs”.
Acting on society as a whole
As Rickie Moore indicated, training the professionals of “sustainable leadership” is not merely addressing social and humanitarian needs. It also represents a major opportunity of activity and economic growth. According to a Nielsen study called “The Sustainability Imperative“, dating from 2015, 66% of consumers said they were ready to pay more for sustainable goods or services. These figures obviously have increased since then. They are said to be 75% today.
Local and global challenges
In order to develop a global vision and better understand the specificities of the various commercial environments, the MSc in Global Innovation & Entrepreneurship program is emphasizing the international focus. Students will thereby study on our campuses in France, in Morocco and China, and benefit from a Learning Trip to the USA to explore an unprecedented innovative ecosystem.
“In Lyon, participants will work on innovation related mechanics and meet with numerous actors, in order to analyze how to launch and accelerate projects. In Casablanca, they will approach social entrepreneurship themes, and in Shanghai they will study pioneering companies actively involved in new technologies, new products and new consuming methods” indicates Rickie Moore. This threefold vision is a transverse one, a means to address different but nonetheless complementary themes, enabling students to be conscious of all the issues entrepreneurs with a responsible soul and sustainable aspirations must deal with. This is a condition for success necessary for the rise of entrepreneurs with the ability to extend the horizon, entrepreneurs who, one day, will promote through their activity, “positive business”.