Program

Customer expectations and cultural norms are continually challenging core brand strategies of luxury companies. As a broad-based program, the MSc in Luxury Management & Marketing will help you identify connections across multiple segments of the luxury industry, allowing you to demonstrate that you possess the industry-specific understanding that future employers seek when hiring managers.

Contenus académiques
Dispositifs expérientiels
Localisation
Année 1
Aug
Master the fundamentals
prerequisite online courses only for non-business students
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TOOLS AND PLATFORMS LEARNING
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Sep Oct Nov Dec
INITIATION TO THE LUXURY INDUSTRY AND ENTREPRENEURSHIP
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TRANSFORMING EARLY MAKERS TRACK
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PARIS
Jan Feb Mar
DESIGN MANAGEMENT TRACK (Parsons School of Design, New York)
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FASHION MANAGEMENT TRACK (London College of Fashion, London)
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LONDON OR NEW YORK
Apr May Jun
LUXURY SPECIALIZATIONS COURSES + ASIAN BUSINESS ENVIRONMENT
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IN-COMPANY PROJECT
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SHANGHAI
Année 2
Jul Aug Sep Oct Nov Dec
GRADUATE THESIS
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INTERNSHIP (4 to 6 months) OR FIRST JOB
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ANYWHERE IN THE WORLD

Word of welcome

"Customer expectations and cultural norms are continually challenging core brand strategies of luxury companies. To maintain the strong brand identities which are at the heart of their global success, luxury organizations must not only continuously adapt to their clients’ demand for excellence, but do so within a time frame that allows them to stay one step ahead of the competition. To build your management career in this challenging business culture, you will need both solid academic knowledge and the capacity to adapt it to this industry’s high standards.

 

As a broad-based program, the MSc in Luxury Management & Marketing will help you identify connections across multiple segments of the luxury industry, allowing you to demonstrate that you possess the industry-specific understanding that future employers seek when hiring managers.

When working in the luxury industry, you need to be passionate about what you do and try to constantly achieve excellence. Everything you do needs to be excellent and perfect. Excellent in the process, in the design, in the manufacturing techniques, in the distribution, in your communication skills etc…Excellence is also the most common trait between all luxury brands in this industry.

You'll also discover first-hand how businesses in the fast-paced and highly competitive Fashion and Lifestyle Industry and the Luxury Design Industry operate. Immersing yourself in one of these environments that demand delivery of excellence in a very short time frame helps you master fundamental skills that will be useful throughout your entire career, regardless of the global luxury industry dimension you work in. Furthermore, by studying in Paris, London or New York and Shanghai, you'll experience first-hand how cultural patterns affect the brand strategies upon which luxury companies are based.

 

If you want to develop the skills required for success in this highly demanding global industry, this is the right program for you."

Michel PHAN

Michel Phan
Program Director & Professor of Luxury Marketing