In-company project

The In-Company projects focus on different luxury-related topics including supporting the development of the market strategy of companies in Asia, building qualitative market research on Chinese consumers, helping companies with their strategic plans for expansion, and other research-based projects.

 

These projects focus on different topics such as analyzing Chinese consumption habits in both the beauty industry and the wine & spirit industry, identifying growth opportunities for brands entering the Chinese market, understanding how to increase store conversion rate, and working on different market entrance strategies.

 

ClubMed, Flamingo, Dior, Louis Vuitton, Ralph Lauren, Loewe, Richemont Group, the Kering Group, John Paul luxury concierge services, Gaggenau (luxury home appliances), Pierre Hermé, Swarovski, Agatha Asia Pacific, LBA Luxury Consulting Asia, Facconable, Shang Xia, Soparisienne, Ba Yan Ka La, Mywa Brands, Miu Miu China, Manufacture Roger Dubuis, Philippe Hurel, Skyword, Cambio Coffee, Atelier du Sartel, Heritage wine club, GL Events, Xun Art Gallery are just a few of the many international companies students of the program have had the opportunity to work with.