Develop the skills to become a key actor of corporate digital transformation

Public ciblé

For students holding a Master’s degree in any field

Specialized Program approved by the Conférence des Grandes Ecoles

13 months including a 6-month internship & optional semester in Shanghai (75 ECTS)

Langues d'enseignement
Taught in French
Lieux d'enseignement
Delivered in Lyon-Ecully with a learning trip in Asia

13 months to become a key actor of a successful digital transformation

Learn how to measure up to major changes

Organizations face new forms of competition due to the expansion of digital technologies. Marketing and Sales are usually the first departments to be affected.

Get ready to become a key actor of the digital transformation of your company, its business models and internal organization.

Acquire transversal skills

The Specialized Master in Digital Transformation, Marketing & Strategy will give you the opportunity to reach a wide range of businesses.

You will be trained to work within companies experiencing the growth of new digital technologies, adding real value to the different departments of the organization (marketing, sales, purchasing, innovation, etc.).

Study in project mode

In September, join the Transforming early makers challenge: this collaborative and innovative pedagogical challenge will guide you through becoming a business model disruptor and imagining the new value systems of 2030.

During your second semester, emlyon business school will give you the opportunity to go deeper into your field of expertise in consulting, projects & transformation, or marketing.

Boost your career

  • 32000 alumni in 120 countries
  • 1600 partner businesses
  • top 40 ranked Top 40 worldwide in the Global Employability University Ranking (Times Higher Education 2019)
  • 90% employment rate within 6 months after the end of the program

contact your program advisor

Should you have any question on the program or the admission procedure, feel free to contact us.

contact our student ambassadors

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