In-company project

The company project, which is an integral part of the curriculum allows you to enter your internship or first job with solid experience. Working on a business project in China will help you to:


  • Put your newly acquired academic knowledge into practice
  • Gain first-hand experience of working on a tangible project while benefiting from the comfort of a supporting structure,
  • Learn intercultural skills, navigate different businesses and cultural environments,
  • Build a network (with local alumni, students and partners contacts)


A few examples of historical projects including data science and digital marketing scope:


  • Foreign market entry strategy & digital plan
  • E-commerce communication
  • Development of e-marketing strategy
  • Development of social media strategies
  • Customer relationship management
  • Identifying platforms an industry operator must be on to succeed in the Chinese digital landscape …


Company projects with emlyon business school in Shanghai included recently diverse firms such as AccorHotels Greater China, Asics, Club Med, GL Events, Kering Group, Oakley, Puma…