In-Company Consulting Project

This project, based on a real problem faced by a company in the hospitality industry, is a tutored consulting mission undertaken by groups of 6 to 8 students utilizing a precise methodology involving a detailed case study necessitating interviews with the company and/or customers and/or suppliers. You will work as a consultant to a hospitality company, apply the knowledge gained throughout the program, and benefit from hands-on experience in an international environment.

Examples of missions’ students have worked on as part of their projects:

• Working on market research and defining how to create a successful hotel opening
• Conducting studies on food safety
• Helping companies redefine brand strategies
• Understanding financial performance, brand perception and distribution
• Analyzing how millennials can contribute to sustainability in the hotel business
• Identifying the platforms that an f&b operator must be on to succeed in the digital world in china
• Increasing brand awareness

Previous cohorts have worked with hospitality companies including AccorHotels Greater China, Pudong Shangri-La, Ritz Carlton Shanghai Pudong, Malongo, Langham Hotels & Resorts, The Grand Kempinski Hotel Shanghai and Paris Group.