Asia is a crucial region for the global sports industry for more than one reason. Not only do countries in Asia represent a consumer and manufacturer force to reckon with, but in your future career as manager, you are very likely to work with, for or employ Asian individuals in the different organizations that you will work for. This requires intercultural skills as well as a certain working knowledge of the customs involved in doing business in this region. Working on these business projects in China will help students to:
- Gain first-hand experience of turning an idea into a tangible project while benefiting from the comfort of a supporting structure,
- Learn intercultural skills, navigate different business and cultural environments,
- Build a network (with local alumni, students and partners contacts)
The In-Company projects focus on different topics including supporting the development of the market strategy of companies in Asia, building qualitative market research on Chinese consumers, helping companies with their strategic plans for expansion, and other research-based projects. Arkema, Decathlon, EDM Publications, Fred & Farid Shanghai, Oakley, Puma, Salomon,Reusch, SGI Europe, Sport Master, Under Armour are among the international companies students have had the opportunity to work with as part of these In-company Projects.