4 blocks of competencies

PILOT DIGITAL MARKETING STRATEGY

 

  • Web content strategy
  • Web analytics
  • Programmatic advertising
  • Store digitalization
  • CRM, data platforms & marketing automation
  • Engage and manage teams in cross functional settings

 

PLAN, REPORT AND FORECAST WITH BUSINESS ANALYTICS & AUTOMATION

 

  • Advanced Excel
  • SQL
  • Data visualization & dashboarding

 

UTILIZE PROGRAMMATIC SKILLS TO CONTRIBUTE TO MARKETING CHALLENGES

 

  • Python coding bootcamp
  • Data science and text mining for marketing analytics with Python
  • Machine Learning and business cases using Python
  • Prototype
  • Data science with R
  • Dataiku
  • Responsible Artificial Intelligence

 

IDENTIFY NEW RESPONSIBLE OPPORTUNITIES IN A DATA-DRIVEN ENVIRONMENT

 

  • Data for business
  • Strategizing: new online business models
  • Corporate Social Responsibility
  • Ethics in data driven world