4 blocks of competencies

PILOT DIGITAL MARKETING STRATEGY

 

• Web content strategy
• Web analytics
• Programmatic advertising
• Store digitalization
• CRM, data platforms & marketing automation
• Engage and manage teams in cross functional settings

 

PLAN, REPORT AND FORECAST WITH BUSINESS ANALYTICS & AUTOMATION

 

• Advanced Excel
• SQL
• Data visualization & dashboarding

 

UTILIZE PROGRAMMATIC SKILLS TO CONTRIBUTE TO MARKETING CHALLENGES

 

• Python coding bootcamp
• Data science and text mining for marketing analytics with Python
• Machine Learning and business cases using Python
• Prototype
• Data science with R
• Dataiku
• Responsible Artificial Intelligence

 

IDENTIFY NEW RESPONSIBLE OPPORTUNITIES IN A DATA-DRIVEN ENVIRONMENT

 

• Data for business
• Strategizing: new online business models
• Corporate Social Responsibility
• Ethics in data driven world