4 blocks of competencies
PILOT DIGITAL MARKETING STRATEGY
- Web content strategy
- Web analytics
- Programmatic advertising
- Store digitalization
- CRM, data platforms & marketing automation
- Engage and manage teams in cross functional settings
PLAN, REPORT AND FORECAST WITH BUSINESS ANALYTICS & AUTOMATION
- Advanced Excel
- SQL
- Data visualization & dashboarding
UTILIZE PROGRAMMATIC SKILLS TO CONTRIBUTE TO MARKETING CHALLENGES
- Python coding bootcamp
- Data science and text mining for marketing analytics with Python
- Machine Learning and business cases using Python
- Prototype
- Data science with R
- Dataiku
- Responsible Artificial Intelligence
IDENTIFY NEW RESPONSIBLE OPPORTUNITIES IN A DATA-DRIVEN ENVIRONMENT
- Data for business
- Strategizing: new online business models
- Corporate Social Responsibility
- Ethics in data driven world