MSc in International Marketing & Business Development

The Master of Science in International Marketing & Business Development equips you with a dual expertise in business development and international marketing : you will develop skills in strategy, management and operations. This program prepares you to manage international business complexity, face global challenges and customers, and provide sustainable solutions to international distribution.

The program focuses on key components:

• Market analysis with international insights on global markets and organizations
• Marketing strategies, including branding, promotion and data.
• Negotiation techniques

Elevate your expertise in marketing management through immersive global experiences, to deepen your understanding of international marketing strategies and business development practices. Understand the impact of global and local factors on market, and develop skills in strategic planning, brand management, and product distribution.

• Travel abroad for one period and attend a week-long international seminar
• Meet professionals and experts from global companies
• Collaborate with a diverse cohort of international students.

At emlyon business school, we maintain strong connections with the business community to offer top-quality internships and job placements. Our ongoing collaboration with industry professionals ensures that the marketing and business development courses you take are practical and impactful.

This program prepares you to excel in business development and master marketing strategies, whether you aim for a career as:

• Marketing Director
• Business Development Manager
• International Marketing Manager
• Business Development Analyst
• Head of Business Development