MSc in Sports, Entertainment & Lifestyle

In today’s rapidly evolving landscape, the boundaries between sport, entertainment, and lifestyle are becoming increasingly blurred, creating new opportunities and challenges for industry professionals. This unique program, delivered 100% in English, is designed to prepare future leaders with the multidisciplinary skills needed to navigate this convergence—combining cultural strategy, digital transformation, and innovation.
As these sectors intertwine, professionals must understand shifting consumer behaviors, brand collaborations, and emerging business models. The program’s international character is attracting a diverse cohort of students from around the world fostering cross-cultural exchanges and international networking, preparing graduates to thrive in a competitive, interconnected marketplace where adaptability, creativity, and a global mindset are essential assets.

The MSc in SEL goes beyond traditional sports management by incorporating a deep understanding of lifestyle trends and entertainment culture. This unique approach positions you at the forefront of industry innovation, ready to tackle the challenges of these rapidly changing markets. Whether you're interested in launching your own ventures or leading major brands, the MSc in Sports, Entertainment & Lifestyle provides strategic insights and creative acumen needed to thrive. From understanding transformation of consumption modes to leveraging the latest in digital technology, this program offers the tools necessary to excel in sports marketing and entertainment management.

With a strong focus on employability, the MSc in Sports, Lifestyle & Entertainment connects students with leading brands, agencies, and organizations worldwide. Delivered in partnership with Quebec’s Laval University and HEC Montréal, the program offers an international perspective, exposing students to diverse business environments and global market dynamics. Through “hands on” industry projects, networking opportunities, and career coaching, graduates gain hands-on experience and develop a global mindset essential for careers in strategic management, marketing, and innovation. The program’s strong ties with major players in sport, entertainment, and lifestyle industries provide access to internships, job placements, and entrepreneurial opportunities. Whether in Europe, North America, or beyond, graduates are well-equipped to thrive in these fast-evolving sectors, driving change and innovation on a global scale.