Master in Digital Marketing & Data Analytics
Become a highly skilled specialist in data driven digital marketing
For students holding a 3-year Bachelor's degree minimum (entry in M1) or a 4-year Bachelor’s degree (entry in M2)
Full time, 1 year (60 ECTS) or 2 years (120 ECTS)
Become an expert in data-driven digital marketing
Your Path to Leadership and Transformation
This specialization is part of the Master in Innovation degree (DSMI). Graduates of the Masters in Innovation programme are able to solve complex problems and lead transformational projects across a wide range of sectors. With a Master in digital marketing and data analytics, these graduates have the comprehensive knowledge and skills needed to drive innovation in digital marketing and data analytics. They are equipped to make meaningful contributions and impact in their chosen fields, ensuring that they are well prepared to meet the demands of an ever-changing professional landscape.
Become a digital marketing and analytics expert
As a marketing technologist, you are going to need a toolbox to help you evolve in a complex work environment. This digital marketing and data analytics Master’s degree is designed to make you understand and use the most innovative technologies: at the end of the Master in Digital Marketing & Data Analytics, you will master Python, SQL, Excel, Power BI and Tableau. You can also dig into Robotic Process automation, R or Dataiku. In addition, you will be able to visualize, analyze and use the data to build and implement a digital strategy for any company.
Master skills and tools to unlock insights from data
Recruiters are facing real difficulties in finding young talent with digital and data skills to respond to the profound digital transformation of their industry. What's more, ethical, social and environmental issues are now at the heart of companies' strategic decisions. You will be made fully aware of these aspects through our Master's in Digital Marketing and Data Analytics In each course, these dimensions are addressed to prepare you for the future of work, ensuring that you master both marketing data analytics and the wider implications of your field.
Boost your career
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45 000 alumni in 130 countries
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2,200 companies recruiting our students worldwide
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2nd in France Global Employability University Ranking 2024 (Times Higher Education)
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100% employment rate within 6 months after the end of the program
The program seen by our makers
Share their experience
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Read her testimonial
Yara, Alumni of the MSc in Digital Marketing & Data ScienceI chose this program for the international experience and the skills I’m learning. I heard so many times “tech and decided I want to be part of this!
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Maeva Aich, Alumni"I have chosen to join this program because it is based on my long-held desire to become an expert in digital marketing and data science and a global actor of tomorrow’s world..."
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Ines, Alumni of the MSc in Digital Marketing & Data ScienceInes ben Youssef, a Tunisian student at emlyon business school’s Msc in digital Marketing & Data Science program, shares her perspective on the program, online learning and her future aspirations.
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Mario, Alumni of the MSc in Digital Marketing & Data ScienceMario Guerra, a Spanish students at emlyon business school, talks to us about his online studying experience, the career forum and his future plans.
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Read her testimonial
Charlotte Geissmann, Alumni"The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem..."
