Become a highly skilled specialist in data-driven digital marketing

Public ciblé

Admission in Year 1 or in Year 2 depending on the student's previous degree

Grade
Master's degree
Durée

Full time, 1 year (60 ECTS) or 2 years (120 ECTS)

Langues d'enseignement
Taught in English
Lieux d'enseignement
Delivered in Paris and 2 international terms in year 1 and Year 2 + a European seminar in year 2

Applications are now open!
Apply before Monday, December 2, 2024

Apply now

Become an expert in data-driven digital marketing

Your Path to Leadership and Transformation

The master’s in Digital Marketing and data Analytics is authorized by the French Ministry of Higher Education, Research and Innovation to award a recognized BAC+5 degree, Master’s Grade, to its students. Authorization is delivered following assessment by the National Management Programmes Assessment Commission (Commission d’Evaluation des Formations de Gestion CEFDG) - for a renewable period. This Commission undertakes assessment for all programs, delivered by business schools that are recognized by the French State to guarantee the quality of teaching delivered and the value of their degree With a Master in Digital Marketing & Data Analytics, these graduates have the comprehensive knowledge and skills needed to drive innovation in digital marketing and data analytics. They are equipped to make meaningful contributions and impact in their chosen fields, ensuring that they are well prepared to meet the demands of an ever-changing professional landscape.

Become a digital marketing and analytics expert

As a marketing expert, consumer analysis (trends, behavior, etc.) will allow you to effectively target them and guide your actions. At the end of this specialization, you will be able to implement data driven marketing strategies, measure the effectiveness of campaigns, optimize their performance, guide companies' strategic decisions - all while being fully aware of the prevailing ethical & legal standards.

Master skills and tools to unlock insights from data

You will need a complete toolbox to evoluate in a complex work environment. The Program is designed to make you understand and use the most innovative technologies linked to data : Python, SQL, Power BI will have no secret for you anymore. You will then be able to visualize, analyze and use the data to build and implement a digital strategy for any company.

Boost your career

  • 45 000 alumni in 130 countries
  • 2,200 companies recruiting our students worldwide
  • 2nd in France Global Employability University Ranking 2024 (Times Higher Education)
  • 100% employment rate within 6 months after the end of the program

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