Advanced marketing and management techniques

This module aims to cover some more specific issues related to bringing products / services to the market. On the one hand, students will discover how to manage innovation and how to brand novelties. On the other hand, they will tackle more specific issues related to marketing, such as digital marketing and pricing strategies.

 

Course modules:

  • Innovation management and entrepreneuship
  • Branding strategies
  • Digital marketing in Asia
  • Pricing strategy