Are you passionate about the luxury sector and aspire to work in a profession closely linked to this unique, demanding, and captivating industry? Sales and marketing strategies tailored to the high standards of iconic luxury brands are not only fascinating to study but also rewarding to implement. If you're considering a career as a Luxury Sales & Marketing Manager, here's a comprehensive guide to help you navigate your path.

Job Description of a Luxury Sales & Marketing Manager

A Luxury Sales & Marketing Manager oversees or actively contributes to managing the marketing department within their company. They play a pivotal role in ensuring the sustainable growth of sales, brand prestige, and overall performance of the products or services they oversee.

Main Activities of a Luxury Sales & Marketing Manager

Luxury Sales & Marketing Managers are involved in defining the promotion strategy for brands or products. While specific duties vary based on the position, typical responsibilities of a Luxury Sales & Marketing Manager include:

  • Conducting thorough market research;
  • Analyzing and studying competitive methods;
  • Identifying and capitalizing on opportunities for improvement;
  • Managing budgets effectively;
  • Creating tailored strategies to appeal to luxury clientele.

Required Skills of a Luxury Sales & Marketing Manager

Key skills for a Luxury Sales & Marketing Manager include:

  • Mastery of the intricacies and nuances of the luxury sector;
  • Deep understanding of the company's industry sector;
  • Creative thinking, innovation, and imagination;
  • Strong analytical skills and a keen eye for numbers.

Education to Become a Luxury Sales & Marketing Manager

Recruiters in the luxury sector typically seek candidates with a master's degree (level Bac +5) in a relevant field.


Given the demanding nature of the luxury industry, aspiring professionals are encouraged to pursue education at institutions renowned for their academic excellence, international outlook, and extensive industry connections.


The MSc in Luxury Management & Marketing offered by emlyon business school is designed for students holding a bachelor's degree (level Bac +4) or equivalent, with exceptions considered for those with a bachelor's degree (level Bac +3).

This 18-month program includes 4 to 6 months of internship. Students will study at the Paris campus, followed by rotations in Rome, London, or New York, and conclude with an international experience at a partner university in Perth, Australia.

Salary of a Luxury Sales & Marketing Manager

Compensation for Luxury Sales & Marketing Managers varies based on factors such as company prestige and level of experience. On average, salaries progress as follows:

  • Junior: €45,000 per year;
  • Experienced: €56,000 per year;
  • Senior: €68,000 per year.


Additionally, performance-based bonuses may be awarded for achieving set objectives.

Career Progression of a Luxury Sales & Marketing Manager

With experience, Luxury Sales & Marketing Managers may advance to roles with greater responsibilities, such as Director of Sales or independent consultant specializing in the luxury industry.

Summary of the Luxury Sales & Marketing Manager

In summary, the role of a Luxury Sales & Marketing Manager is instrumental in driving the success of their company. Professionals in this field have the opportunity to specialize in areas that align with their passions, whether it be haute couture, jewelry, tourism, luxury cars, or gastronomy.

Focus on emlyon business school

Choosing emlyon business school provides students with immersive experiences within the industry through specialized trimesters. With a consistent presence in international rankings and a global alumni network of nearly 42,000 graduates across 130 countries, emlyon business school offers access to prestigious partner companies such as Cartier, Chanel, and Richemont Group.