Luxury Sales & Marketing Manager

A Luxury Sales & Marketing Manager is responsible for overseeing or actively contributing to the management of the marketing department within their company. They play a pivotal role in ensuring the sustainable growth of sales, brand prestige, and overall performance of the products or services they oversee. Their leadership is crucial in directing teams and developing strategies that align with the brand’s vision and goals.

Luxury Sales & Marketing Managers are deeply involved in defining the promotion strategy for brands or products. While specific duties vary based on the position, typical responsibilities include:

• Conducting thorough market research;
• Analyzing and studying competitive methods;
• Identifying and capitalizing on opportunities for improvement;
• Managing budgets effectively;
• Creating tailored strategies to appeal to luxury clientele.

Additionally, these managers often collaborate closely with creative and design teams to ensure that all visual and content elements align with the brand’s image. They also manage media planning and social media strategies to enhance brand awareness and engage with potential customers. By attending and managing high-profile events, they create opportunities to meet clients and other key stakeholders, further strengthening the brand's presence in the market.

Key skills for a Luxury Sales & Marketing Manager include:

• Mastery of the intricacies and nuances of the luxury sector
• Deep understanding of the company's industry sector
• Creative thinking, innovation, and imagination
• Strong analytical skills and a keen eye for numbers
• Effective communication and leadership abilities to manage teams and ensure smooth project implementation

In addition to these, a successful manager in this field must stay updated on global marketing trends and have the ability to develop and execute marketing plans that resonate with luxury brand consumers.

Recruiters in the luxury sector typically seek candidates with a bachelor’s or a master's degree (level Bac +3 to +5) in a relevant field. MBA programs are also highly valued for those aiming for senior roles such as Director of Marketing.

Given the demanding nature of the luxury industry, aspiring professionals are encouraged to pursue education at institutions renowned for their academic excellence, international outlook, and extensive industry connections.

The Master of Science in Luxury Management & Marketing offered by emlyon business school is designed for students holding a bachelor's degree (level Bac +4) or equivalent, with exceptions considered for those with a bachelor's degree (level Bac +3). This program is specifically tailored to equip students with the skills and knowledge needed to excel in the luxury sector, offering insights into the unique demands and expectations of luxury brands. This 18-month program includes 4 to 6 months of internship. Students will study at the Paris campus, followed by rotations in Rome, London, or New York, and conclude with an international experience at a partner university in Perth, Australia.

The Master in Management - Grande Ecole delivers a Master's degree in 2 to 3 years. Accessible after a minimum bachelor’s degree, this program of excellence in management offers you a progressive, tailor-made specialization. With a focus on developing skills that are highly valued in the luxury industry, this program provides numerous opportunities for internships, practical experience, “DNA” courses, and a vibrant student life in Lyon.

For students who have completed high school or an undergraduate degree, the Global BBA is a four-year program in international management, based on project-based learning, with numerous academic and professional immersions abroad, and a specialization in the fourth year. This program lays a strong foundation for those aspiring to enter the luxury sector, providing early exposure to the global business environment and specialized knowledge that can be leveraged in luxury brand management.

Compensation for Luxury Sales & Marketing Managers varies based on factors such as company prestige and level of experience. On average, salaries progress as follows:

• Junior: €45,000 per year
• Experienced: €56,000 per year
• Senior: €68,000 per year

Additionally, performance-based bonuses may be awarded for achieving set objectives, further enhancing the overall compensation package. The potential for salary growth is significant, especially for those who advance to senior director or executive roles.

With experience, Luxury Sales & Marketing Managers may advance to roles with greater responsibilities, such as Director of Sales or independent consultant specializing in the luxury industry. The career path may also lead to positions such as Marketing Director or Senior Director, overseeing global marketing campaigns for luxury brands. For those with an entrepreneurial spirit, there is the possibility of creating and managing their own luxury brand or consultancy.

Choosing emlyon business school provides students with immersive experiences within the industry through specialized trimesters. With a consistent presence in international rankings and a global alumni network of nearly 42,000 graduates across 130 countries, emlyon business school offers access to prestigious partner companies such as Cartier, Chanel, and Richemont Group. The school’s comprehensive programs not only focus on luxury brand marketing but also ensure that students develop a strong foundation in global marketing, trade marketing, and international marketing strategies, making them highly competitive in the job market.