Brand-building & Management and Marketing Management in China

As one of the biggest markets for high-end brands, the retail sales value of the personal luxury goods in China amounted to around 107 billion euros in 2018, which ranks second after the United States. Participants in the industry can not establish and develop their bands without knowing China market. The programme provides both knowledge and practical based tools to the students and helps them to understand the uniqueness of the real China market.

 

  • High-end Brand-Building
  • Digital High-end Marketing in China
  • High-end Brand Management
  • High-end Product Development &Strategy
  • Five Senses Brand Design
  • High-end Brand Retail & Service Operations