Clémence Dubé: my year in the MSc in Digital Marketing & Data Science
What was your background before joining the program?
"Before joining the MSc in Digital Marketing & Data Science at emlyon business school, I was originally from Brittany, and I had the chance to live in Indonesia for six years, followed by a year in Andorra for my final year of high school. After that, I enrolled in the Bachelor's program at TBS Education, where I completed a three-year course, including a six-month university exchange in Hong Kong and a seven-month specialization in Digital Marketing and Data Analysis in Barcelona. Before moving to Paris, I did a six-month internship in Aix-en-Provence with NAOS as a Digital Projects Assistant, which allowed me to further develop my skills in digital."
Why did you choose to pursue this program?
"After gaining various academic and professional experiences, I realized that I wanted to deepen my knowledge in digital marketing and data analysis. My goal was to find a program that would allow me to specialize in these rapidly evolving fields without repeating overly general coursework often found in Grande École Programs. The MSc at emlyon perfectly matched my expectations by offering a targeted specialization and skills that are directly applicable to the job market."
What are its strengths, and what stood out to you during the year?
"The strengths of the MSc lie in the in-depth specialization of the courses, which are both practical and aligned with the latest trends in digital and data fields. The program is comprehensive, keeping up with the latest trends in digital marketing and data science.
This MSc also provides enriching international experiences. I had the opportunity to participate in a week in Berlin, where we met with companies in the field and expanded our professional network. Then, a stay at McGill University in Montreal allowed us to deepen our knowledge in Data through courses on Machine Learning and Agile Project Management. In addition to learning, this experience allowed us to discover a new culture, build strong bonds with our peers, and grow personally."
In two or three sentences, what is the relationship between your program and your job? (How did the program prepare you to be effective and efficient in the job market?)
"Thanks to this MSc, I joined Chanel for my final internship in the Watch and Jewelry division within the digital department. The program provided me with specialized, operational skills directly applicable to my role, allowing me to evolve effectively in the digital sector. I am excited to see the opportunities that this internship and this master's program will open up for me."
A word for future candidates?
"I highly recommend this MSc, as it provides in-depth specialization while enabling personal and professional growth. This program will open many doors and effectively prepare you for the job market."
