Becoming Communication Manager

The communication manager leads a communication team. This professional implements the strategies set by the communication director and oversees activities related to the company's internal and external communications. Effective communication skills are crucial for this role, as they ensure the alignment of messaging with organizational goals.

This expert is responsible for enhancing the brand's image among customers, employees, investors, and the media. Strong communication skills and an understanding of media relations help build a consistent brand image. Managers must work with their team to develop content that resonates with the target audience, ensuring that messaging is clear and engaging.

They determine the communication strategies and channels to be prioritized, as well as the values and messages to be promoted. The communication manager strives to maintain long-term relationships with the company's partners, regardless of their nature. They must also develop skills in digital communication, allowing them to leverage digital platforms for effective messaging.

They serve as a link between management, the media, and customers. This role requires excellent interpersonal communication skills to facilitate smooth interactions across all levels of the organization. The communication manager must work closely with internal departments to ensure that messaging aligns with corporate goals and is communicated effectively both internally and externally.

The key responsibilities of a communication manager include:

• Strategic planning of communications in line with the company's goals and targets. This involves creating a roadmap that aligns with the organization's mission and vision.
• Managing media relations: ensuring the company is positively identified in the media and press. Developing strong relationships with journalists and media outlets is essential for effective communication.
• Managing and creating content for various communication channels: website, social media, newsletters, and advertising campaigns. Content must be engaging and tailored to the specific needs of different audiences.
• Managing marketing campaigns to promote the company's products or services. This involves coordinating with other departments to ensure that all marketing efforts are aligned and effective.
• Analyzing the performance of communications campaigns. Communication managers use data analytics to measure the impact of campaigns and make informed decisions for future strategies.
• Planning and organizing events to promote the company's products or services and strengthen relationships with customers and partners. Events provide opportunities to engage directly with stakeholders and enhance brand visibility.
• Managing the communication team. This includes overseeing staff, providing training and development opportunities, and ensuring that all team members have the resources they need to succeed.

The skills and qualities required for a communication manager include:

• Good knowledge of various communication channels (social media, press relations, advertising). Managers need to understand how to leverage different channels to reach their target audiences effectively.
• Knowledge of digital communication tools (video editing, photo retouching, graphic design). Proficiency in these tools is essential for creating high-quality content that resonates with audiences.
• Ability to produce high-quality content. Communication managers must have excellent writing and editing skills to craft compelling messages.
• Fluency in English and other foreign languages. Being able to communicate in multiple languages is an asset in today's globalized business environment.
• Ability to work in a team. Collaboration with colleagues across departments is crucial for the success of communication initiatives.

In terms of soft skills, a communication manager should be:

• Well-organized. Effective time management and organizational skills are essential for handling multiple projects and responsibilities.
• Comfortable working in a team. Being a team player is vital for fostering a collaborative work environment.
• Able to adapt easily to different situations. Flexibility is important for responding to changes and challenges in the fast-paced world of communication.
• Have good interpersonal skills. Building strong relationships with colleagues, stakeholders, and external partners is key to success.
• Open-minded and flexible. Embracing new ideas and approaches helps drive innovation in communication strategies.

At emlyon business school, the Master in Management - Grande Ecole program can lead to the role of communication manager. This highly responsible position requires a quality education that meets the needs of innovative companies. The Master in Management (MiM) offers an excellent program with progressive and customized specialization.

Action-based learning allows students to develop the necessary skills suited to cope with the continuous evolution of today's society. The DNA courses, MiM’s flagship projects such as the Applied Social Sciences Research Project (RECAPSS) and the Business Creation Project (PCE), are complemented by the "Prototype" and "Sustainable Futures" courses. These programs are designed to help students build a strong foundation in communication management, enabling them to take on roles with significant responsibilities.

emlyon business school offers several programs to access communication manager positions. Thanks to emlyon business school's Master and Master of Science programs, it is possible to specialize in specific industries such as luxury, sports, or hospitality. These programs provide students with the skills and knowledge needed to excel in their chosen fields.

• The Master of Science in Sports Industry Management is a program that offers a transdisciplinary approach to lead change and stand out in the dynamic and global landscape of the sports industry. This 18-month immersive program emphasizes innovation, marketing, and strategic change, integrating technology and entertainment.
• To access a communication manager position in the luxury sector, the Master of Science in Luxury Management & Marketing is an excellent choice. By collaborating with an international cohort, you will gain a global perspective and in-depth expertise in the luxury sector. This program will enable you to master all aspects of luxury management and attain high-level leadership positions in this exclusive sector, adhering to the industry's high standards.

The salary of a communication manager depends on several criteria, including experience, education, specific skills, region of practice, and the size of the employment structure. However, here are some ranges:

• Between €1,700 and €2,500 gross per month for an entry-level profile. Those who start at this level have opportunities for growth as they gain experience and develop their skills.
• A median salary of €4,100 gross for an intermediate profile. As Communication Managers advance in their careers, they take on more responsibilities and manage larger teams.
• A salary of more than €5,500 gross per month for an experienced profile. Senior managers in this field often lead entire communication departments and play a key role in strategic planning.

Career development depends primarily on the size of the employment structure. A communication manager in a small company will gain versatility or apply to larger structures. A communication manager in a large company can aspire to a communication director position. The ability to build a strong professional network is essential for those looking to advance in their careers.

emlyon business school ranks among the top 10 best business and management schools in Europe in 2024. Founded in 1872, it is the first business school dedicated to the business field in France. Today, emlyon business school stands out for:

• A faculty composed of highly qualified professors and researchers from over 25 different nationalities and various disciplines. This diversity enriches the learning experience and provides students with a global perspective.
• Action-based learning pedagogy focused on the acquisition of foundational knowledge combined with experimentation. This approach prepares students for real-world challenges by encouraging them to apply their skills in practical settings.
• 9,050 students from 125 nationalities in initial training. The school's international student body fosters a multicultural environment that enhances learning and collaboration.
• Nearly 6,900 participants in executive education programs. These programs offer professionals the opportunity to update their skills and stay competitive in their careers.
• 4 campuses worldwide (Lyon, Paris, Shanghai, Mumbai). These locations provide students with exposure to different business cultures and practices.
• An extensive network of 200 international academic partners. This network allows students to access a wide range of educational resources and opportunities for exchange programs.
• A community of 45,000 alumni in 130 different countries. This global network provides students and graduates with valuable connections and support throughout their careers.

Overall, a career as a communication manager offers numerous opportunities for growth and development. With the right skills, education, and experience, individuals can excel in this dynamic and rewarding field.