Destination London: The 2022 International Learning Trip for MSC Sports Industry Management
“London is not only the city that organized the most televised Olympic games of all times, but Great Britain is also the country of modern sports,” says MSc in Sports Industry Management Program Director, Antoine Haincourt. With this in mind and with the Six Nations Rugby matches afoot, the cohort is packed their bags to head from emlyon business school’s Paris campus to spend 4 incredible days in and around London, England!
“London, as one of the most globalized cities, has become the hub for creators, designers, and entrepreneurs,” Antoine states. It is for this reason and the abundance of incredible industry-related opportunities present that he has decided to take his students to this monumental location.
First stop—Sport Tech Hub! This enterprise was created to, “help support organisations across the world defeat inactivity… and get people more active!” They believe that sports and technology together have the power to change lives and empower more people to be healthier and more active. During this visit, Matt Rogan (Co-founder of Two Circles, Board of Director member at Lane 4 and author of “All to Play For – How Sport Can Reboot Our Future”) will speak with the MSc in Sports Industry Management cohort.
Next up is a stop at Two Circles, a company that uses data to grow revenue in sports. Here, participants will hear from Louis Lazarus, Rafael Schneider, and Rich Harris. Rich is Two Circles’ Client Service Director and co-developer of the 2007 Wembley Stadium. He is expertly trained with a proven track-record of having managed technology that produced ticketing revenue of over 660 million British Pounds for the 2012 London Olympics and helped to sell-out the 2015 Rugby World Cup game. In the afternoon, participants will meet the England and Wales Cricket Board, and Tottenham Hotspur Venue CEO Andy O’Sullivan at New White Hart Lane.
Day 3 will start with the chance to meet Tom Parsons, Head of Brand and Campaigns at Six Nations Rugby, and will be followed by a visit to SportsPro Media and a chat with their CEO, Nick Meacham, to see how his company connects and inspires the business world of international sport.
As a fun and adventurous sport activity, students will participate in a guided parkour session with two profession coaches, Kasturi Torchia and Gogoly Yao, and the trip will culminate with a visit to AELTC Wimbledon on the final day! Students will get a guided tour of the facility and the chance to learn from some members of Wimbledon’s Exec team for an exciting 4-hour workshop.
Complimentary to these educational experiences, past cohorts have been fortunate enough to attend sporting matches in box-seats, get together to cheer on a team at a local pub, and participate in unparalleled networking opportunities with global experts in their desired field of sports management.
If you are someone you know is interested in participating in the MSc in Sports Industry Management program at emlyon business school, make sure you contact the Program Advisor or apply for the next September intake!
