Becoming Digital transformation consultant

A digital transformation consultant is an expert in digital change, focusing on business processes. They assist companies in integrating new technologies and information and communication tools into their daily operations. For these companies, digital transformation directly improves their performance and helps them maintain a competitive edge. Therefore, the digital transformation consultant must advise on various strategies to adopt and technological choices to make. They work closely with business leaders to develop strategies that align with the company's goals, utilizing data and analytics to drive informed decisions. By focusing on digital capabilities, these consultants help businesses streamline their processes and enhance their customer experience.

The role of a digital transformation consultant is to ensure productivity gains for the company through the integration of technologies. They intervene at all levels of the organization to guarantee the implementation of the digital strategy. Thus, the main activities of a digital transformation consultant are varied and depend on the company's objectives. Generally, a digital transformation consultant can perform the following tasks:

• Deploy a website or mobile application to promote the company's products and/or services. This process often involves collaboration with teams to design user-friendly interfaces and leverage digital marketing strategies to reach a wider audience.
• Develop a digital marketing strategy that leverages data to target specific consumer demographics, enhancing the overall market presence of the company.
• Ensure the security of the company's data by implementing cutting-edge technologies and robust security protocols.
• Resolve problems and challenges encountered using technology by offering innovative solutions that drive operational efficiency and improve the speed of service delivery.
• Address issues affecting all departments: customer service, production, human resources, marketing, accounting, etc. This involves using data analytics to gain insights into each department's performance and suggest improvements that align with the company’s strategic goals.

The main missions of a digital transformation consultant stem from analyzing the company's operations and needs. This allows them to provide the appropriate recommendations to facilitate their client's digital transition. By focusing on innovation and process improvement, they help clients drive business growth and innovation in the digital age.

A digital transformation consultant must have excellent observational skills and strong analytical abilities. They must be able to explain to company executives the current situation, challenges, issues, and recommended digital solutions to improve performance. Indeed, the consultant needs good communication skills to convince the company to adopt the new digital strategy. Change is not always easy for organizations, so it is crucial to be persuasive while ensuring your message is heard. In-depth technical knowledge of new technologies, such as cloud computing and artificial intelligence, is also essential for this profession. Furthermore, the ability to manage complex projects and lead cross-functional teams is vital to achieving successful outcomes.

If you wish to pursue a generalist education, the Master in Management - Grande Ecole (MiM program) offers a Master’s degree over 2 to 3 years. Accessible after a bachelor’s degree, this excellent management program offers progressive and customized specialization. The program covers various aspects of business and management, preparing students to tackle challenges in the consulting industry.

The Specialized Master's in Digital Transformation, Marketing & Strategy - Work-Study Track (only taught in French) is an excellent choice if you wish to pursue a career in digital marketing. This program teaches you all the necessary skills to be competitive in the job market. After completing this 12-month program, you will become an expert in digital marketing. You will learn to apply advanced digital technologies and analytics to develop comprehensive digital transformation strategies. The curriculum focuses on equipping students with the skills needed to navigate the rapidly changing digital landscape and drive successful transformations in organizations.

You can also take the Master in Management offered by emlyon business school, which delivers a Master's degree (bac+5) in 2 to 4 years. Accessible after a preparatory class or by admission on the basis of a qualification after Bac +3/+4/5, this programme of excellence in management offers you a gradual, tailor-made specialisation. Designed to develop your entrepreneurial spirit, this programme gives you numerous opportunities for work placements, practical experience, ‘ADN’ courses and a professional community life. With opportunities for double degrees, academic exchanges and a solid network of alumni around the world, the international dimension is an important part of the PGE. This programme will enable you to become enlightened and responsible managers in all sectors of activity.

In France, the average salary of a digital transformation consultant varies based on experience:

• Junior: between €35,000 and €45,000 gross per year.
• Experienced: between €45,000 and €60,000 gross per year.
• Senior: between €60,000 and €80,000 gross per year.

These figures reflect the growing demand for digital transformation consultants as companies seek to enhance their digital capabilities and gain a competitive advantage.

Being a digital transformation consultant opens the door to many opportunities in the digital field, such as digital project manager, digital transformation manager, digital transformation director, and expert in digital and information systems. With experience, you can advance to senior roles that involve strategic planning and execution of large-scale digital projects. The consulting industry offers a dynamic environment where professionals can develop their skills and work on diverse projects across various sectors. As companies increasingly recognize the importance of digital transformation, the demand for skilled consultants continues to rise, providing ample opportunities for career growth and development.

A digital transformation consultant is thus an expert in technologies who knows how to use them to improve company performance and ensure their digital transition. By leveraging digital solutions and innovative strategies, they help businesses adapt to the challenges of the digital era and achieve their goals. This role requires a combination of technical expertise, strategic thinking, and effective communication skills to drive successful digital transformations. As companies strive to stay ahead in the competitive market, digital transformation consultants play a crucial role in guiding them through their transformation journey.

Consistently ranked among the best business schools in France and Europe by leading institutes, emlyon business school owes its international reputation to its pedagogical methods, which are firmly rooted in operational and employability perspectives, recognized by recruiters from the most prestigious companies. Its alumni network comprises over 45,000 graduates spread across more than 130 countries. The School provides a robust platform for students to develop the skills needed to succeed in the consulting industry. With a focus on experiential learning and practical application, emlyon business school prepares students to navigate the complexities of digital transformation and become leaders in their field. Through its comprehensive curriculum and strong industry connections, emlyon business school offers a unique opportunity for aspiring digital transformation consultants to gain the knowledge and experience necessary to thrive in this dynamic field.