- Tell us a bit about your background.
My name is Elena, I am Russian, 45 years old. I speak Russian, French, English and German. I am a Medical Doctor and have a PhD degree. In the beginning of my career I worked as a Radiologist in Russia and as a researcher in Zurich University Hospital, Switzerland. After 6 years of medical practice I switched to the healthcare industry where I worked for more than 12 years.
- Why did you decide to join this program?
During my career in heathcare business at international companies like Philips, General Electric Healthcare, Novartis, I had jobs in Marketing, Sales and Business Development. In my most recent role at Philips Russia as a Chief Medical Officer I was responsible for collaboration with medical professionals and for clinical marketing strategy on the market level. However, I haven’t had any marketing education.
We are at a time of unprecedented technological change. New innovations in artificial intelligence, nanotechnology, virtual reality, 3D printing, and wearables have the potential to radically change the medicine, and I realize that digital marketing is essential to keep leadership position of companies in the market. Our customers – both doctors and consumers – are becoming “digital”, and we need to change our minds as well. I believe that only continuous education will keep me competitive during my career. This is a reason why I decided to study Digital Marketing.
- What do you expect from the program?
I compared several Digital Marketing programs of top French business schools based on open source information regarding educational content, academic staff, relations with international companies, and price. I believe that the MSc in Digital Marketing & Data Science is the best. Unlike some other programs giving a helicopter view, it seems that here you would get a deep knowledge and excellent practical skills for a future career. I expect to learn from my professors and classmates, realize exciting projects in a team, enlarge my professional network and have a lot of fun! After graduation I would like to stay in the healthcare industry, I am passionate about the telemedicine development.
- Three words to describe yourself.
Brave, open-minded, customer-oriented.