Fundamentals of marketing and sales

The program begins with core courses aiming to understand the marketing function in its entirety (what do people in marketing do, how can the marketing function be organized and how does it contribute to value creation) and in relation with the other functions of the firm (especially sales). You will also discover sales and purchasing techniques.

 

Course modules:

  • Fundamentals of Marketing
  • Market analysis
  • Professional selling skills
  • Purchasing and procurement