Master in Digital Marketing & Data Analytics

In the dynamic realm of digital marketing, mastering data-driven decision-making is not just advantageous—it's essential. For aspiring marketers, understanding how to design impactful marketing strategies, employ the right tactics and execute them proficiently is fundamental. Yet to excel in the field, mastering cutting edge technologies and marketing analytics, content marketing, CRM and data analysis is what truly sets you apart.

The Digital Marketing & Data Analytics program empowers you to become an expert in digital marketing and data analytics by mastering:

• Tracking tools (Google Analytics)
• Advertising Platforms (Meta for Business, Google Ads)
• Data Wrangling (SQL)
• Data Visualization (Power BI, Tableau)
• Programming (R, Python)

At a strategic level, creating and implementing digital marketing strategies will require you to undertake the crucial task of establishing effective data governance. Our program addresses this challenge head-on. You will also gain critical insights into the proper use and potential misuse of data, along with the legal and ethical frameworks shaping marketing campaigns. This knowledge will enable you to design the most effective marketing strategies to achieve your goals.

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The program is built over two years with a unique pedagogical design:

• Common courses with the other specializations of the Master in Innovation over the two years: the core courses or the signature courses
• A solid specialization logic from the first year
• A strong international exposure with an international seminar and one international term per year, enabling you to explore global industries through the prism of your specialization
• Emphasis on “learning by doing” with cross-field projects with partner companies and the opportunity of doing an internship or a professional experience from the end of the first year.

📅 September to January
📍 Paris

Experiential elements:

• Innovation business game
• Hackathon

Core courses:

• Intermediate finance
• Marketing for value creation
• Statistics for business

Specialization courses:

• Digital advertising
• Programming with Python
• Data analysis and SQL fundamentals
• Project management fundamentals

📅 January to March
📍 Paris

Experiential elements:

• Inspiring talks
• Discovery of Paris Tech Eco system

Core courses:

• Strategyzing complexity
• Operations & Decisions
• Sustainability introduction for future business leaders

Specialization courses:

• Marketing analytics
• Content Marketing
• Field Project
• Introduction to reasearch Methodology

📅 March to May
📍 Europe

This is an opportunity for you to discover another europeen culture and have courses in a prestigious university outside of France. You will be confronted to a new international business environment where you will learn more about Innovation management and complete your technological acculturation.

📅 May to September
📍 France or international

The 3-to-4 months professional experience (optional at the end of the first year) is an excellent opportunity to put your academic knowledge to the test and gain practical experience in the sector of your choice.

📅 October to January
📍 Paris

Experiential elements:

• Career service
• Company visits

Signature courses:

• Innovation & Transforming business
• Research methodology

Specialization courses:

• Integrated marketing communication
• Digital Data Acquisition Analytics
• Content Marketing and generative AI
• Alternative Digital Marketing
• Business intelligence
• Data visualization
• Engage and manage teams

📅 January to March
📍 Paris

Experiential elements:

• Inspiring talks & Company visits
• International Seminar

Signature courses:

• Governance, ethics & Sustainability thinking

Specialization courses:

• Customer Relationship Management (CRM)
• Ethics of data marketing
• In company project

🌍 International Seminar in Europe:
The international seminar takes place over one week. It is a unique opportunity to engage in insightful conferences and connect with numerous companies. It offers a firsthand understanding of how the economic landscape influences business strategies, while also immersing you in the local culture. Destination subject to change each year (for example: Stockhom in October, 2024)

The Master thesis is an analytical work on a topic related to the industry. This is a great opportunity for you to research a subject which is not only of particular interest, but which has the potential to contribute powerfully to your personal and professional development.

📅 March to May
📍 Abroad

This is an opportunity for you to discover another culture and have courses in a prestigious university outside of France. You will be confronted to a new international business environment where you will learn more about Project Management and complete your technological acculturation (for example: McGill University in Montreal for the 2024-25 academic year)

📅 May to December
📍 France or international

The 4 to 6-month compulsory professional experience is a great opportunity to put your academic knowledge to the test and acquire tangible experience within the industry. The school will give you all the support and tools you need to find the right internship for you.

Assessment methods may include case studies, presentations, mock exercises, tests, etc.

The graduation rate for students of the previous MSc in Digital Marketing & Data Science for the 2021-2022 academic year was 98,4% (100% of students taking the exam have graduated). *

The Program Digital Marketing and Data Science changed it's name in 2025 to become Digital Marketing and Data Analytics *