The objective of this course is for students to get a solid 360° understanding of “what is a business”, and “how to innovate a business by focusing on the customer’s and company’s value proposition” via a simple canvas of business model.
Through this course, we will:
- Introduce innovative business models in China and around the world (by presenting and discussing different cases)
- Students are requested to work on some projects, and to conduct the market survey before participating this course, and thus, students will
- Understand what the value proposition of the company is;
- How to detect the needs (and pain) of customer
- What company can offer as product/service, so as to differentiate with the competitors