Program Content for the MSc in Digital Marketing & Data Science

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The Master in Science (MSc) offered by emlyon business school is accessible after a Bachelor (valid diplomas include bac +4 or bac +3). This formation enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of companies whose scope is resolutely oriented towards international markets.
This program requires an "in-company" mission at the end of the course during a minimal duration of 4 months.

The MSc in Digital Marketing & Data Science pedagogy uniquely combines a strong academic background in business studies, marketing, data analysis and strategy with an in‐depth and specific digital knowledge and data driven marketing.

An example of companies that participate in the program, host company visits and conferences are 1000mercis, Amazon, China Southern Airlines, Converteo, Danone, Google, Mazars, Hungry Panda, Microsoft, l'Oréal, Pinterest, Salesforce, SAP.

Discover the program content for the 2023-2024 academic year.

The country of destination of the international term will be chosen by the program according to the conditions of entry for that country. If the global situation does not allow for international travel, the acquisition of skills will be accomplished either in Paris and/or online as a last resort.

Academic content
Experiential elements
Year 1
e-learning management fundamentals
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Tools and learning platform
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Sep Oct Nov Dec Jan Feb Mar Apr May Jun
5 blocks of competencies
Throughout the year
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International Seminar
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Apr May Jun
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International Term
Year 2
Jul Aug Sep Oct Nov Dec
Professional thesis
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Anywhere in the world

Word of welcome


"The program aims to help students to develop new competencies required to be a marketing technologist in the evolving AI driven ecosystem and understand the management challenge of digital marketing and artificial intelligence. The objective of this digital marketing and data science course is to provide students with skills in two disciplines, such as digital marketing and data science, that appear very different but that are actually very complementary.


The objective here is direct experience based learning and not just theory-based learning. We offer an immersive experience in different cultures (Europe, US and Asia), in universities and businesses, and with professionals who are immersed in digital marketing, Artificial Intelligence and data science on a daily basis. Sharing experiences helps to inspire as much as to teach. We provide the essential tools: each person will then be able to use them in the next steps of his or her own journey.”

Alice HOUVENAEGHEL - Program director

Assessment methods may include case studies, presentations, mock exercises, tests, etc.

The MSc in Digital Marketing & Data Science on Campus France Live