My program
emlyon business school has developed a wide range of MSc in programs that will help you acquire the skills to navigate the minefield of information at your disposal, develop a critical, forward-thinking approach, adopt a lifelong commitment to learning and, in doing so, make you eminently more employable and sharpen your ability to bounce back from adversity.
The MSc in Sports, Entertainment & Lifestyle will provide you with innovative methodologies for leading creative and collaborative projects, a deep understanding of global sports and entertainment ecosystems, and strategic management skills, including branding, digital marketing, and data analytics. This program will equip you with the expertise to tackle complex challenges in the sports and entertainment industries and create impactful strategies that drive brand value and consumer engagement.
Year 1
Foundations of Sports and Entertainment
- Fundamentals of Sports and Entertainment
- Sociocultural Transformation of Consumption and Markets
- Governance and Management of International Sports Organizations
- Fundamentals of Law
Fundamentals of Business
- Innovation and Entrepreneurship
- Strategic Management
- Digital Marketing in Sports and Entertainment
- Business Finance
Data and Analytics in Sports
- Leveraging Research Insights, Analytics, and Data Visualization
- Consumer Behavior Analytics
- Market Research Methodologies
- Sponsorship Evaluation Models
Leadership & Team Management
- Leadership in Fast-Moving Organizations
- Negotiation, Mediation, and Crisis Management
- Intercultural Management & Negotiation in Sports and Entertainment
Internship
A 4-6 month internship is optional in the first year of the MSc in Sports, Entertainment & Lifestyle, and mandatory in the second year.
Year 2
Advanced Sports and Entertainment Ecosystems
- Strategic Management of Sports and Entertainment Brands
- Social Innovation in Sports
- Cultural Strategy in Entertainment
- Digital Transformation in Lifestyle Industries
Advanced Business and Law in Lifestyle
- Advanced Management of Products and Portfolios
- Image Rights, Contracts, and Trademark Law
- Sponsorship Law and Negotiations
- Management of Self and Employees in Sports and Entertainment
Advanced Analytics and Entrepreneurship
- Advanced Data Analytics for Sports and Entertainment
- Entrepreneurship and Intrapreneurship in Lifestyle Industries
- Data-Driven Decision Making
- Immersive Industry Projects
Internship
Professional mission : the 4 to 6-month internship or professional experience is a great opportunity to apply your academic knowledge and gain hands-on experience within the sports, entertainment, or lifestyle industry.
Thesis: the thesis is an analytical work on a topic related to the industry and to the professional experience gained during your internship. This is an excellent opportunity to research a subject that is not only of particular interest but also contributes significantly to your personal and professional development.