My program

Rooted in the makers’ spirit and driven by an active, hands-on teaching approach, the MSc in Branding & Communication emphasizes learning through projects carried out with impact-driven organizations. Students gain practical experience while developing strong expertise in branding, content strategy, multisensory design, engaged storytelling, responsible communication, and digital branding. They also learn to master key tools linked to for persuasive communication, artificial intelligence, and emerging technologies preparing them for careers with roles such as market research manager or social impact manager. The program is built on a solid academic foundation, including semiotics, consumer psychology, brand narratives, and the analysis of symbols—essential elements for understanding and shaping brand identity.

This first period is all about business foundations and entrepreneurial energy: how to create disruptive ventures, master retail and e-commerce, and dive into design thinking and fast prototyping. It's business – but creative, fast-paced, and hands-on.

Course modules:

• Purpose-driven Branding
• Retailing & e-Commerce Strategy
• Advanced Marketing Research
• Semiotics & Meaning-Making *Integrated Communication
• Media Strategy & Planning
• Digital Branding: Influencer & Social Media Marketing
• Crisis Management
• Responsible Communication: Avoiding Impactwashing
• Transforming Early Makers project
• Prototyping in the makers lab

Time to level up. Now you dive into the heart of branding – from brand-building and strategic brand management to cultural and purpose-driven branding. Learn to craft strong brand identities, connect through storytelling, and align with what truly matters. You'll also explore how to handle PR crises, build brand communities, lead with values, and create content that resonates.


Course modules:

• Strategic Brand Management
• Brand Communities
• Anthropological Branding
• Brand Storytelling
• Brand Expression: Five Senses Brand Design
• Negotiation
• Capstone project with industry partner

The third period shifts toward hands-on application and creation. You will bring your knowledge to life through campaign planning, visual design, and multisensory brand expression. This is where you become bold and experimental – evolving from brand expert to branding artist.

PROFESSIONAL THESIS

To conclude your graduate studies, you will have to write a professional thesis. The topic will be chosen in coordination with your academic supervisor and must be in line with your missions during your internship or first job.

The objectives of the Master’s Thesis are to:

• Identify a topic addressed during one of your courses or academic activities.
• Build a research framework around concepts and bibliographic resources.
• Build hypotheses and a methodology to validate or invalidate them.
• Collect data using qualitative, quantitative, or mixed methods.
• Provide a critical analysis based on objective observation.
• Recommend solutions, best practices, or strategies.
• Present a well-structured, relevant discussion with a proper conclusion.

INTERNSHIP

The professional mission will last from 4 to 6 months and can be an internship, a VIE (international volunteering mission), an entrepreneurial project, a fixed-term contract or a permanent contract. This is a great opportunity to put your academic knowledge to the test and acquire tangible experience within the industry. The school will give you all the support and tools you need to find the right job for you.