Understanding markets and consumers for innovation

A large part of marketing is about understanding the final consumers of our products and services. This entails diving into psychology and sociology applied to consumption. This, in turn, serves to develop novel ideas. This module will also explore the future of innovation (big data, AI) and marketing (sustainability, ethics, etc.)

Course modules:

• Consumer behavior
• Sociology of markets
• Managing risk and uncertainty
• Introduction to big data and artificial intelligence
• Future of marketing