What’s the added value of the MSc in Sports Industry Management: a conversation with the head of the program
Massive sporting events tend to unite people all over the world quicker than the thrills of live sport. Even people who are usually not interested in sport can be caught cheering on their favorite sport teams with friends and family as they bid for victory. It’s no wonder that sport is one of the world’s most dominating industries.
As the sports industry evolves and adapts to our ever changing and innovative economic environment, there’s an increasing demand for qualified work force to work in this specific industry and its international market dynamics.
It’s an industry which offers various opportunities from running a sports club, to working on the digital marketing of a sports brand or process data.
emlyon business school’s specialized MSc in Sports Industry Management is a great starting point to get ahead in this flourishing industry.
What makes the MSc in Sports Industry Management at emlyon business school stand out?
The MSc in Sports Industry Management is global, and is also taught in English. We’re based in Paris, but we run our observations and connect with industries in the UK and Germany as well.
We also spend one full semester on our campus in Shanghai, China, which is a one of the largest sports markets in the world with significant market growth potential and endless development opportunities for both local and global companies.
Why should people choose to study at emlyon business school?
Almost half the cohort is international, with students coming from all over the world, meaning part of the success lies within this diversity.
We also like to consider ourselves as makers, people who learn by doing, who look into innovation and entrepreneurship first. But what probably makes us different, is that we don’t look at sport as an end, but as a starting point. Students learn and experiment through sport, but should also be able to use their experiences in other industries.
How do students learn in this program?
“Hands on” is really how we do it! We work with companies within the industry. From day one, students focus on innovative projects with industry professionals, asking questions such as, “What could destroy my business in the near future?”, or “How can new technologies change the rules of the game?”.
Students are taught to try, experiment and learn from doing. In the end, we evaluate the ability of the students to work with others, as well as learn from others. We also help them take the lead, and help them understand what holding responsibilities really mean, such as coordinating and managing a project.
What specific skills and knowledge can students take away from studying the program?
Students study business analytics, data science and statistics for market research as well as anthropology.
We also like to question the sustainability of our models. We don’t just want to be different as one thing is for certain: passion is no longer enough!
