Why pursue a master’s in international marketing ?

Globalization, digitalization of the economy, and evolving consumer behavior—today’s business world is undergoing major transformations. Companies are looking for well-rounded professionals capable of adapting their marketing mix and global positioning in international markets.

A Master’s in International Marketing will equip you with multidisciplinary expertise, enabling you to develop a global strategy based on the technical needs of a client. Your mastery of marketing, commercial, and managerial aspects, along with your ability to create complex solutions in globalized ecosystems, will not only drive business growth but also contribute to the stability of a company’s international presence. This expertise underscores the importance of strategic marketing in navigating competitive global markets and ensuring long-term success.

The benefits of a Master’s in International Marketing include:

• Enhancing your employability in a high-growth sector
• Giving your career an international dimension
• Accessing higher-level and well-paid positions
• Benefiting from a wide range of career opportunities across industries
• Securing an entrepreneurial project by mastering international business challenges (cultural adaptation, international branding, global distribution, etc.)

A Master’s in International Marketing is a multidisciplinary program at the graduate level (Bac+5). Delivered over two years, it prepares students for the new challenges of globalization, emerging markets, technological revolutions, and contemporary business issues.

The curriculum of an MSc in International Marketing is structured around theoretical modules, supplemented by an internship. This holistic approach, combining theoretical knowledge with technical skills, makes it a highly professional program and a true career accelerator.

The courses focus primarily on:

• Fundamentals of management, marketing, commerce, and digital business
• Market research: consumer behavior, market segmentation
• Commercial skills: leadership, intercultural communication, collaboration
• Global advertising: brand management, marketing campaigns, international branding
• International trade: market analysis, law, B2B markets, import-export mechanisms, international pricing
• Digital marketing: digital strategies, e-business
• Professional English

A Master’s in International Marketing is completed over two years. It aligns with several professional goals:

• Entering the job market or securing a higher-level position in international marketing
• Launching a business
• Pursuing further studies in marketing: Mastère Spécialisé in International Marketing, Communication, or Business

Addressing the challenges of international business, a Master’s in International Marketing opens doors to numerous strategic and operational careers. With its focus on marketing, this program helps students develop skills in management, data analysis, and digital marketing, essential for success in an international environment.

With a graduate-level degree (Bac+5), you can access high-responsibility positions in France or abroad in industries such as consumer goods, luxury, or digital business. Some potential roles include:

• Marketing Director
• International Business Development Manager
• International Marketing Manager
• International Buyer
• Digital Manager
• Web Project Manager

Both private and public sectors offer career opportunities, particularly in the following fields:

• Marketing
• Market Research – Consulting – Public Relations
• Project Management
• Procurement – Logistics – Supply Chain
• International Organizations
• Commerce

You could join leading global companies such as Total, Wavestone, Capgemini, Thales, Accenture, or KPMG. Your expertise in international marketing will enable you to meet their needs in areas such as market analysis for product development, designing impactful marketing campaigns, or brand management to strengthen global positioning.

Salaries after completing a Master’s in International Marketing vary based on factors such as experience, location, and industry. At the start of your career, an international marketing consultant can expect an annual salary between €35,000 and €45,000, with variations depending on whether they work in France or abroad. Senior professionals in the same role can earn between €60,000 and €80,000. Careers in digital strategy, web project management, or international trade offer rapid growth opportunities.

International marketing is the practice of adapting a company’s commercial strategies to reach global audiences and expand into foreign markets. To explain this concept, it goes beyond simply selling a product overseas; it requires a deep understanding of different cultures, economic environments, and consumer behaviors. The definition of international marketing refers to the process of developing and executing tailored strategies that encompass key elements such as branding, pricing, distribution, and promotion to effectively navigate global markets.

Its role is to optimize a company's global expansion by analyzing consumer behavior, managing brand identity internationally, and adapting offerings to cultural and regulatory environments. With a Master’s in International Marketing, professionals develop skills in strategy, communication, and negotiation to lead global campaigns and drive business success across diverse markets. This expertise is crucial for addressing globalization challenges and seizing international growth opportunities.

A top-tier institution founded 150 years ago, emlyon business school offers high-level programs recognized internationally. Joining our school will make you a sought-after professional, capable of guiding leading companies toward success.

If you want to train in international marketing, two programs at emlyon business school align with your career goals:

• Master of Science in International Marketing & Business Development: Open to students with a Bachelor’s degree (Bac+3), this MSc will make you a versatile professional with expertise in marketing and business development. Its strong international focus prepares you for success in a globalized market.
• Mastère Spécialisé Stratégie & Développement d’Affaires Internationales: Delivered over 13 months, this program is open to students with a Master’s degree (Bac+5), with exceptions possible for those with a Bac+4 or Bac+3. Designed in collaboration with CentraleSupélec, it provides a dual competency in management and global business strategy. You will master complex ecosystems, leading to high-value positions. This degree is accredited by the Conférence des Grandes Écoles and ranked 2nd in Eduniversal’s 2024 ranking for the best Master’s, MS, and MBA programs in Project Management.

emlyon business school is among the top 1% of institutions worldwide to hold the triple accreditation (EQUIS, AMBA, AACSB), ensuring an internationally recognized education. With four campuses worldwide, 200 international partners, and students from 125 nationalities, our school prioritizes global outreach.

Surrounded by expert faculty and researchers, you will gain the necessary skills to build a successful career in marketing in France and abroad. Your deep understanding of an evolving business landscape will make you a highly employable professional.

As a dynamic and fast-growing field, international marketing opens doors to diverse career opportunities, from strategic planning to operational execution. Pursuing an MSc in International Marketing equips students with essential expertise in marketing management, global brand strategy, and digital promotion, preparing them to navigate complex market entry challenges.

At emlyon business school, you’ll gain hands-on experience through internships, academic exchanges, and corporate projects, ensuring you master brand positioning, customer insights, and international marketing strategies. This degree is a true career accelerator, paving the way for leadership roles like Web Project Manager, Export Manager, or Strategy Consultant.