As it has become more and more necessary to gain in-depth knowledge of the luxury industry, as well as valuable skills to be an efficient manager and be able to think outside the box, the MSc in Luxury Management & Marketing has become a major player in terms of education in this specific field.
As the successful program entered its second decade last year, we asked a few questions to Michel Phan. The director of the program and expert in luxury marketing sat with us to reflect on what makes it so special.
Can you tell us a bit about the MSc in Luxury Management & Marketing?
emlyon business school’s MSc in Luxury Management & Marketing is a one of a kind program.
It starts in Paris (on one of many emlyon business school’s campuses) and then takes students to London or New York for a full semester before bringing them to Shanghai on emlyon business school’s Asian campus for their last semester.
Those multi-campus and multi-city learning experiences provide our students with unique opportunities to go beyond what they could accomplish (or think they could accomplish) by themselves.
How do students learn in this MSc?
Our students learn, not only from professors and fellow classmates, but also from professionals and experts of the luxury industry. They learn also through formal lectures, workshops, case studies, seminars, group projects, visits and hands-on professional experiences.
The aim is to give our students the most comprehensive way to learn from and build their own expertise in the luxury industry.
How does the MSc in Luxury Management & Marketing prepare students for a future career?
The program provides our students with knowledge and skills to be an efficient manager within the luxury industry. After completing their classes, workshops, projects, visits and an internship, they will be immediately operational and efficient from day one in their new job. The feedback we receive regularly from companies that hire our graduates show that we are doing something right ! Our graduates are gaining permanent employment in all major luxury groups around the world, and our brand name is gaining a stronger recognition each year.
What makes the MSc in Luxury Management & Marketing stand out?
What really differentiate our program from those of our competitors are :
1- The multi-campus and multi-city learning experience ;
2- A mix of academics and experts teaching our courses ;
3- A blend between theoretical and practical knowledge of the luxury indsutry ;
4- A multi-cultural student body representing over 20 nationalities each year ;
5- A partnerhsip with 2 well-known and excellent academic insitutions in London and New York (London College of Fashion and Parsons School of Design).