Data Science

This module includes the following courses:

 

Data science and text mining for marketing analytics with Python

 

  • Python CSV data file management review, intro to Pandas
  • Pandas main functionalities
  • Pandas, GroupBy, TimeSeries, and String forms of data Merge, Join and SQL data in Python
  • Text data: word counts and part of speech
  • NLTK, tf‐idf, gensim, …
  • Sentiment analysis
  • Clustering topic modeling

 

Ethics in Data Driven World

 

The course is mainly based on case studies of ethical and unethical behaviour related to digital technologies in marketing, touching issues of privacy, data protection. The introduction provides a framework for assessing the "ethicallity" of business practice.