The field of strategy, and this course, attempts to address the central issue in business: why do some firms outperform other firms? It is empirically evident that there are significant profitability differences between industries, and there are significant profitability differences between firms within industries. In the three modules in this course, we will develop an understanding of what underlies such inter-industry and inter-firm profitability differences.
From June 13th to June 24th, 2022
Total ECTS (European Credit Transfer System): 5
Module taught by Kira CHOI, Professor of Strategy
In the first module, we will systematically examine what drives inter-industry profitability differences and how firms can engage in effective strategymaking. Then, we transition to understanding intraindustry, inter-firm profitability differences and examine the role of firm strategy in discriminating between good and bad performance. This module mainly focuses on how businesses should compete within industries. Module three examines corporate strategy, i.e., which industries should firms compete in and what instruments are available to do so effectively, by entering new geographic market or launching new products. The final module aims to sensitize students to the societal context within which business operates and how this might constrain the choice of strategy. The goal of this course is to equip students with tools, frameworks, and vocabularies to analyse and communicate a firm’s strategy.
Concepts and subjects covered:
- History of corporate strategy and its turning points
- Process of strategy making and its dynamics
- Management consulting
- Competitive dynamics and market cycle (how to adapt to market evolution)
- Strategy consulting
Assessment: case studies, essays, viva voce presentations, written exams.
Get to know more about Module 2.