Program Content for the MSc in International Marketing & Business Development
The Master in Science (MSc) offered by emlyon business school is accessible after a Bachelor (valid diplomas include bac +4 or bac +3). This formation enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of companies whose scope is resolutely oriented towards international markets.
This program requires an "in-company" mission at the end of the course during a minimal duration of 4 months.
In response to the recruitment needs of companies for their marketing and sales functions, emlyon business school puts its combined expertise in marketing and business development in conjunction with its global outreach and its solid roots in international business ecosystems, to propose the MSc in International Marketing & Business Development.
The country of destination of the international term will be chosen by the program according to the conditions of entry for that country. If the global situation does not allow for international travel, the acquisition of skills will be accomplished online as a last resort.
Discover the program content for the academic year 2023-2024.
Word of welcome
“In our ever-evolving world, companies are constantly trying to innovate. This entails not only manufacturing novel products and services but also marketing them properly, then having them reach their final customers efficiently. On the global stage, there is no single recipe for doing this, as each product or service / company / market / customer is different.
Spanning from ideation to sales, the marketing function of the firm lies at the heart of the value chain. It needs to work in symbiosis with actors of business development (innovators, salespeople and buyers). Marketing has long been a top recruiter for business graduates; business development offers less visible, yet fascinating careers. Currently, sales managers and B-to-B salespeople are hard to find, and companies are desperate to modernize their sales and distribution practices, especially in the digital age.
Across the globe, in multinational companies or local SMEs, marketing offers a wide array of jobs, in direct confrontation with the main challenges of our times: rapid digitalization, brutal changes in consumption practices, sociocultural and economic diversity, not to mention challenges linked with sustainability and corporate social responsibility.
In response to the specific recruitment needs of these functions, emlyon business school puts its expertise in marketing and business development in conjunction with its global outreach and its solid roots in international business ecosystems, to propose the MSc in International Marketing & Business Development.
As a student of this program, you will acquire fundamental knowledge about marketing and business development, an understanding of the challenges of working on the international scene, ready-to-use interpersonal skills and exposure to business practices (and globally – through class activities). In addition to classroom knowledge, you will gain hands-on experience and exposure to real business challenges – and the top-notch professionals handling them. In addition, the International Term will add both an international experience as well as business knowledge".
Marie-Christine Colliere - Program Director
Assessment methods may include case studies, presentations, mock exercises, tests, etc…