Masters in Digital Marketing and Data Science (DMDS): Unlocking data for marketing with SQL

In today’s digital business, most organizations continue to amass large amounts of data through various customer interaction channels and ever new technologies. This presents both and opportunity and challenge for marketers. How can they leverage such data, coming from disparate channels and technologies, to produce the business intelligence required for effective and competitive marketing? An integral part of our MSc in Digital Marketing and Data Science program is the SQL course! It is crafted to empower future marketing professionals with the skills to sift through disparate data, and to derive actionable business intelligence that can drive marketing strategies in today's data-driven and competitive business.

Key highlights:

• Query Writing Skills: At the most basic, participants learn how to write effective SQL queries to extract relevant insights from disparate data sources. This skill is essential for uncovering patterns and insights in large relational databases.
• Data Cleaning: In the course, conduct practical workshops in data cleaning, an often overlooked but critical skill to ensuring high quality data, from which reliable business intelligence can be derived.
• Combining and Recombining Data: We prepare future marketing professionals with the skills to handle, merge and manipulate data coming from disparate sources.
• Practical Approach: The course adopts a dynamic and practical approach to class, involving hands-on workshops, regular exercises, and real-world business cases that reinforce learning and application.
• Transformation of Data into Business Intelligence: The overarching goal of the SQL course is to empower marketers to transform raw data into meaningful insights that drive marketing practice, campaigns and strategies.

Are you interested in gaining skills that will help you transform data into actionable insights needed for effective marketing? You could become a valued source of competitive advantage in business, come join our MSc in Digital Marketing and Data Science program!