Develop your competencies in digital marketing and data analytics and become part of the new generation of marketing technologists.

Public ciblé

For students holding a Bachelor’s degree in any field

Grade
MSc in approved by the Conférence des Grandes Ecoles
Durée

18 months including a 4 to 6-month internship

Langues d'enseignement
Taught in English
Lieux d'enseignement
Delivered in Paris & Shanghai with a learning trip to Boston or San Francisco

18 months to become a digital marketing professional

Acquire the fundamentals of digital marketing

The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.

Innovate in a data‐rich business environment

The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.

Meet the real needs of recruiters

Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…

Boost your career

  • 32000 alumni in 120 countries
  • 1 600 partner businesses
  • 34th Global Employability University Ranking (THE 2018)
  • 90% employment rate within 6 months after the end of the program

contact your program advisor

Should you have any question on the program or the admission procedure, feel free to contact us.

contact our student ambassadors

"Let it be any kind of question, big or small, from the kind of people you might meet to the career options, I ‘ll be happy to give out everything in my ability !"
Ishpreet Chandok

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