
MSc in Digital Marketing & Data Science
Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists
For students holding a Bachelor’s degree in any field
18 months including a 4 to 6-month internship (120 ECTS)
18 months to become a digital marketing professional
Acquire the fundamentals of digital marketing
The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.
Innovate in a data‐rich business environment
The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.
Meet the real needs of recruiters
Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…
Boost your career
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33000 alumni in 130 countries
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1 600 partner businesses
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36th Global Employability University Ranking (THE 2020)
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90% employment rate within 6 months after the end of the program