Master in Digital Marketing & Data Analytics
Become a highly skilled specialist in data-driven digital marketing
Admission in year 1 or in year 2 depending on the student's previous degree
Full time, 1 year (60 ECTS) or 2 years (120 ECTS)
Become an expert in data-driven digital marketing
Your Path to Leadership and Transformation
With a Master in Digital Marketing & Data Analytics, these graduates have the comprehensive knowledge and skills needed to drive innovation in digital marketing and data analytics. They are equipped to make meaningful contributions and impact in their chosen fields, ensuring that they are well prepared to meet the demands of an ever-changing professional landscape.
This specialization is part of the Master in Innovation degree (DSMI: Diplôme Spécialisé en Management de l'Innovation). The Master in Digital Marketing and Data Analytics is authorized by the French Ministry of Higher Education, Research and Innovation to award a recognized BAC+5 degree, Master’s Grade, to its students. Authorization is delivered following assessment by the National Management Programmes Assessment Commission (Commission d’Evaluation des Formations de Gestion CEFDG) - for a renewable period. This Commission undertakes assessment for all programs, delivered by business schools that are recognized by the French State to guarantee the quality of teaching delivered and the value of their degree
Become a digital marketing and analytics expert
As a marketing expert, consumer analysis (trends, behavior, etc.) will allow you to effectively target them and guide your actions. At the end of this specialization, you will be able to implement data driven marketing strategies, measure the effectiveness of campaigns, optimize their performance, guide companies' strategic decisions - all while being fully aware of the prevailing ethical & legal standards.
Master skills and tools to unlock insights from data
You will need a complete toolbox to evoluate in a complex work environment. The Program is designed to make you understand and use the most innovative technologies linked to data : Python, SQL, Power BI will have no secret for you anymore. You will then be able to visualize, analyze and use the data to build and implement a digital strategy for any company.
Boost your career
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48 000 alumni in 130 countries
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2,200 companies recruiting our students worldwide
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2nd in France Global Employability University Ranking 2025 (Times Higher Education)
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100% employment rate within 6 months after the end of the program
The program seen by our makers
Share their experience
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Clémence DubéClémence: "The strengths of the MSc lie in the in-depth specialization of the courses, which are both practical and aligned with the latest trends in digital and data fields. The program is comprehensive, keeping up with the latest trends in digital marketing and data science..."
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Yang Lu & Giulia MazzaGiulia: “The opportunity to spend a full semester abroad, combined with an international seminar week in Europe, the experience of studying in a truly dynamic learning environment at emlyon were major advantages for me...”
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Maeva Aich, Alumni"I have chosen to join this program because it is based on my long-held desire to become an expert in digital marketing and data science and a global actor of tomorrow’s world..."
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Ines, Alumni of the MSc in Digital Marketing & Data ScienceInes ben Youssef, a Tunisian student at emlyon business school’s Msc in digital Marketing & Data Science program, shares her perspective on the program, online learning and her future aspirations.
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Charlotte Geissmann, Alumni"The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem..."
