MSc in Digital Marketing & Data Science
Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists
For students holding a 4 year Bachelor Degree (possible exception for 3 year Bachelor Degree)
18 months including a 4 to 6-month internship (120 ECTS)
18 months to become a marketing technologist
Acquire professional skills in digital marketing, business analytics and data science
The program is divided into 4 main professional skills that you will acquire during the year to master the data and digital work environment. You will learn how to pilot a digital marketing strategy, plan, report and forecast with business analytics and automation, utilize programmatic skills to contribute to marketing challenges and identify new responsible opportunities in a data driven environment.
Become a digital and data savvy with innovative technologies expertise
As a marketing technologist, you are going to need a toolbox to help you evolve in a complex work environment. The program is designed to make you understand and use the most innovative technologies: at the end of your degree, you will master Python, SQL, Excel, Power BI, Tableau…and if you want you will have the opportunity to dig into Robotic Process automation, R or Dataiku. You will be able to visualize, analyze and use the data to build and implement a digital strategy for any company.
Meet the real needs of recruiters in an evolving world
Recruiters are facing real challenges to find young talents with skills in both digital and data areas to face the deep digital transformation of their industry. Furthermore, the ethical, social and environmental dimensions are now central in the strategic decisions companies are making. You will be fully aware of them thanks to our program: in each class, those dimensions are covered to prepare you for the future of work.
Boost your career
38600 alumni in 130 countries
1 600 partner businesses
2nd in France, Global Employability University Ranking (THE 2021)
100% employment rate within 6 months after the end of the program
The program seen by our makers
Share their experience
Yara, student of the MSc in Digital Marketing & Data Science
I chose this program for the international experience and the skills I’m learning. I heard so many times “tech and decided I want to be part of this!
Ines, student of the MSc in Digital Marketing & Data Science
Ines ben Youssef, a Tunisian student at emlyon business school’s Msc in digital Marketing & Data Science program, shares her perspective on the program, online learning and her future aspirations.
Mario, student of the MSc in Digital Marketing & Data Science
Mario Guerra, a Spanish students at emlyon business school, talks to us about his online studying experience, the career forum and his future plans.
Charlotte Geissmann, current student
"The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem..."
Maeva Aich, current student
"I have chosen to join this program because it is based on my long-held desire to become an expert in digital marketing and data science and a global actor of tomorrow’s world..."
Olivier Brourhant, Chief Executive Officer at AMARIS
"Offering this new 'Digital Marketing & Data Science' program is an excellent response to companies’ growing digital demands. We are already working closely with emlyon business school’s teams to develop projects with the students."