MSc in Digital Marketing & Data Science

Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists

For students holding a 4 year Bachelor Degree (possible exception for 3 year Bachelor Degree)

MSc in approved by the Conférence des Grandes Ecoles

18 months including a 4 to 6-month internship (120 ECTS)

Taught in English

Delivered in Paris & Shanghai with an International Seminar to San Francisco

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18 months to become a digital marketing professional

Acquire the fundamentals of digital marketing

The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.

Innovate in a data‐rich business environment

The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.

Meet the real needs of recruiters

Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…

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Boost your career

35700 alumni in 130 countries
1 600 partner businesses
36th Global Employability University Ranking (THE 2020)
100% employment rate within 6 months after the end of the program

contact your program advisor

Should you have any question on the program or the admission procedure, feel free to contact us.

Get the contact of your program advisor here

contact our student ambassadors

"Let it be any kind of question, big or small, from the kind of people you might meet to the career options, I ‘ll be happy to give out everything in my ability !"
Ishpreet Chandok

connect with our students

The program seen by our makers
Share their experience

I chose this program for the international experience and the skills I’m learning. I heard so many times “tech and decided I want to be part of this!

Yara, student of the MSc in Digital Marketing & Data Science
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Ines ben Youssef, a Tunisian student at emlyon business school’s Msc in digital Marketing & Data Science program, shares her perspective on the program, online learning and her future aspirations.

Ines, student of the MSc in Digital Marketing & Data Science
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Mario Guerra, a Spanish students at emlyon business school, talks to us about his online studying experience, the career forum and his future plans.

Mario, student of the MSc in Digital Marketing & Data Science
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"The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem..."

Charlotte Geissmann, current student
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"I have chosen to join this program because it is based on my long-held desire to become an expert in digital marketing and data science and a global actor of tomorrow’s world..."

Maeva Aich, current student
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"Offering this new 'Digital Marketing & Data Science' program is an excellent response to companies’ growing digital demands. We are already working closely with emlyon business school’s teams to develop projects with the students."

Olivier Brourhant, Chief Executive Officer at AMARIS