Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists

Public ciblé

For students holding a 3-year Bachelor’s Degree minimum

MSc – Master of Science approved by the Conférence des Grandes Ecoles

18 months including a 4 to 6-month internship (120 ECTS credits)

Langues d'enseignement
Taught in English
Lieux d'enseignement
Delivered in Paris with an international term and a one-week long International Seminar

Apply before August 14, 2024, at 11:59 p.m. (Paris time)!

Register here

18 months to become a marketing technologist

Acquire professional skills in digital marketing, business analytics and data science

This program in digital marketing and data analytics is divided into 4 main professional skills that you will acquire during the year to master the data and digital work environment. You will learn how to pilot a digital marketing strategy, plan, report and forecast with business analytics and automation, utilize programmatic skills to contribute to marketing challenges and identify new responsible opportunities in a data driven environment.

Become digital and data savvy with innovative technologies expertise

As a marketing technologist, you are going to need a toolbox to help you evolve in a complex work environment. This digital marketing and data analytics degree is designed to make you understand and use the most innovative technologies: at the end of the MSc in Digital Marketing & Data Science, you will master Python, SQL, Excel, Power BI and Tableau. You can also dig into Robotic Process automation, R or Dataiku. In addition, you will be able to visualize, analyze and use the data to build and implement a digital strategy for any company.

Meet the real needs of recruiters in an evolving world

Recruiters are facing real challenges to find young talents with skills in both digital and data areas to face the deep digital transformation of their industry. Furthermore, the ethical, social and environmental dimensions are now central in the strategic decisions companies are making. You will be fully aware of them thanks to our program: in each class, those dimensions are covered to prepare you for the future of work.

Boost your career

  • 41,700 alumni in 130 countries
  • 2,200 companies recruiting our students worldwide
  • 2nd in France Global Employability University Ranking 2024 (Times Higher Education)
  • 100% employment rate within 6 months after the end of the program

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