MSc in Digital Marketing & Data Science
Develop your competencies in digital marketing and data analytics, and become the new generation of marketing technologists
For students holding a Bachelor’s degree in any field
18 months including a 4 to 6-month internship (120 ECTS)
18 months to become a digital marketing professional
Acquire the fundamentals of digital marketing
The courses provide the strategic skills to successfully guide companies’ strategies in a digital world that is overflowing with data on customers, products and interactions. By the end of the first semester, you will be able to walk into any company and become digital savvy professionals who know how to benefit from an explosive growth of online technologies to develop business.
Innovate in a data‐rich business environment
The MSc in Digital Marketing & Data Science also focuses on data analytics which includes business, coding, database access, data science and machine learning with Python. The program is designed to make you understand the most innovative technologies and acquire the skills to manage the upcoming technological disruptions in marketing.
Meet the real needs of recruiters
Recruiters are facing a real challenge to find young talents with a “dual competency”, capable of bringing a real additional value to industries facing a deep digital transformation. Many companies are already collaborating with emlyon business school and recruiting students such as Amazon, IBM, Google, TF1, Facebook or Microsoft…
Boost your career
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32000 alumni in 120 countries
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1 600 partner businesses
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34th Global Employability University Ranking (THE 2018)
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90% employment rate within 6 months after the end of the program
The program seen by our makers
Share their experience
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Read her testimonial
Charlotte Geissmann, current student"The MSc in Digital Marketing & Data Science is a unique program combining digital from a marketing and consumer point of view while giving the keys and the basis to the understanding of the data science and its ecosystem..."
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Read her testimonial
Maeva Aich, current student"I have chosen to join this program because it is based on my long-held desire to become an expert in digital marketing and data science and a global actor of tomorrow’s world..."
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Olivier Brourhant, Chief Executive Officer at AMARIS"Offering this new 'Digital Marketing & Data Science' program is an excellent response to companies’ growing digital demands. We are already working closely with emlyon business school’s teams to develop projects with the students."