Customer expectations and cultural norms are continually challenging core brand strategies of luxury companies. The MSc in Luxury Management & Marketing master program will help you to identify connections across multiple segments of the luxury industry, enabling you to demonstrate that you possess the industry-specific, global understanding that luxury employers seek when hiring managers.
Discover the program content for the 2022-2023 academic year.
Please note that you will have language courses throughout the program.
emlyon business school reserves the right to modify the contents of the program and their delivery at any time, due to unforeseeable circumstances.
Word of welcome
Customer expectations and cultural norms are continually challenging core brand strategies of luxury companies. To maintain the strong brand identities which are at the heart of their global success, luxury organizations must not only continuously adapt to their clients' demand for excellence, but do so within a time frame that allows them to stay one step ahead of the competition. To build your management career in this challenging business culture, you will need both solid academic knowledge and the capacity to adapt it to this industry's high standards.
As a broad-based program, the MSc in Luxury Management & Marketing will help you identify connections across multiple segments of the luxury industry, allowing you to demonstrate that you possess the industry-specific understanding that future employers seek when hiring managers.
When working in the luxury industry, you need to be passionate about what you do and try to constantly achieve excellence. Everything you do needs to be excellent and perfect. Excellent in the process, in the design, in the manufacturing techniques, in the distribution, in your communication skills etc…Excellence is also the most common trait between all luxury brands in this industry.
You will also discover first-hand how businesses in the fast-paced and highly competitive Fashion and Lifestyle Industry and the Luxury Design Industry operate. Immersing yourself in one of these environments that demand delivery of excellence in a very short time frame helps you master fundamental skills that will be useful throughout your entire career, regardless of the global luxury industry dimension you work in. Furthermore, by studying in Paris, London or New York or Rome and Shanghai, you will experience first-hand how cultural patterns affect the brand strategies upon which luxury companies are based.
If you want to develop the skills required for success in this highly demanding global industry, this is the right program for you.
Program Director & Professor of Luxury Marketing
The percentage of graduated students in the program MSc in Luxury Management & Marketing for the 2018/2019 academic year is 90%.
Assessment methods may include case studies, presentations, mock exercises, tests, etc.