Program Content for the MSc in Luxury Management & Marketing

Are you passionate about the Luxury industry? Find out more about the MSc in Luxury Management & Marketing, Florence Rollet, director of the programme, and Aminata tell you all about it!

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French as a foreign language courses onsite during the 1st term in Paris:

• Beginner (A1, A2 level)
• Intermediate (B1 level)

Courses are available online for students with a beginner's level during the 2nd and 3rd term.

emlyon business school reserves the right to modify the contents of the program and their delivery at any time, due to unforeseeable circumstances.

You will first follow a core syllabus which will allow you to acquire the fundamentals of management, gain the necessary skill set of international business management and apply it to the industry.  

Example of courses:

• Fundamentals of Economics
• Fundamentals of Finance
• Fundamentals of Accounting
• Fundamentals of Marketing
• Corporate Social Responsibility

After the enrolment and before the official start of classes, you will have access to many of the digital resources available to emlyon business school students during the summer:

• emlyon business school apps and platforms (Learning Hub, Career Center, etc.)
• e-learning management fundamentals courses available online

This will help you to get to the grips with the various tools and ensure that your integration is a success, as you will have a busy schedule once the program begins in September.

The Transforming early makers track challenges you to disrupt existing business models to imagine new value systems in the 2030 horizon through an entirely innovative learning path, directly preparing you for your new profession: steering and supporting the emergence, deployment, development and diffusion of transformation projects using digital technology as a lever for disruption.

Our approach positions you as a “maker”. You will be deployed on a project and placed in a competitive and collaborative environment where you will benefit from methodological input and support. From September, you will join a working group and cluster aligned with your areas of interest. Each week will be organized around this project and the various actions and initiatives that you will be required to achieve. Five series of courses and transversal themes will be studied in this first period:

• Stimulate your creativity through Design Thinking
• Improve your flexibility using fast-track projects
• Harness disruptive markets using Market Intelligence
• Constructing disruptive competitive positioning
• Making disruptive business bodels profitable

This track has many advantages:

• you work in a team on topics that interest you
• you learn in a real-life situation with regular objectives and deliverables
• you are supervised by a coach
• you focus on your employability from the outset by meeting companies, participating in professional workshops and hearing expert testimonials
• you quickly learn how to sell and how to sell yourself (sales pitch approach)

Known internationally as one of the top luxury capitals in the world, Paris is also the cornerstone of culture, literature, arts and design where tradition and modernity merge together to create the city's authenticity, prestige and excellence. As such, Paris provides you with the perfect learning environment to acquire a broad overview of the luxury market and trends by taking the basics of general management and the program's initial level of specialization courses.

Specialization courses in Paris:

• History of Luxury: from Haute Couture to Perfumes
• Law of Industrial Property
• Communication & Branding in Luxury
• Sourcing & Supply Chain for Luxury Industry
• Introduction to Art
• Introduction to HRM & Cross Cultural

The second semester will enable you to choose between 3 different tracks in 3 distinctive locations:

• Luxury Design in New York (25 seats) or
• Fashion and Lifestyle in London (up to 100 seats) or
• Fashion & Luxury Business in Rome (5-10 seats)

The Head of the program will give you an answer regarding your 2nd semester destination choice (based on your background and motivation) after the start of the program.

Intrinsically linked to the constant movement of our global society, the world of design keeps on thriving, allowing designers and artists to constantly spot new opportunities and turn creative ideas into tangible projects aligned with current key trends. Attending classes at Parsons School of Design at the New School in New York City (subject to available places) will allow you to discover the history of luxury design, analyze spaces and products related to theoretical approaches on luxury design, examine sustainable business models and innovation and meet designers, artists, forward thinkers etc. Deciding to study over at Parsons School of Design means immersing yourself in a fast pace and unique environment which advocates for rigor, creativity and diligence all the while acquiring an important set of business skills which you will need to apply to succeed in the luxury industry.

Courses available during your time at Parsons School of Design include:

• Theorizing Luxury
  
  This class assesses luxury design from multiple perspectives. Issues pertaining to consumerism, economics, and labor will be addressed.

• New Design Firms
  
  Students will be introduced to – and experience – the conditions of the new design service-oriented firms that are subsuming traditional consulting practice. These new conditions present opportunities, challenges, and a new mandate for leadership and innovation: how should one design, manage and improve those design firms? How should their strategy, structure, scale, scope, and social position be defined?

• Sustainable Business Models
  
  This course develops students' technical and practical abilities, capabilities, and competencies to innovate in order to commercialize and capitalize on value-creative ideas and solutions in the areas of sustainable and service design.

At London College of Fashion, you will learn how to use fashion alongside historical and cultural practice to challenge social, political and ethical agendas. Understanding how to manage and respond to business issues quickly, efficiently and without compromising the excellence that is expected in delivery, will make your experience at London College of Fashion a unique asset to your future career.

Courses available during your time at London College of Fashion include:

• Theoretical and contemporary fashion studies
  Students will explore elements of fashion studies and consider a variety of theories and scholars whose contributions are pivotal to the comprehension of fashion as a cultural expression.

• Start your own fashion label
  
  This course develops the skills and knowledge needed to establish or support an emerging fashion brand, taking into consideration all the creative, managerial and commercial aspects of an ever-changing global fashion industry

• Visual merchandising for fashion
  
  This unit will give you a clear understanding of visual merchandising and the role it plays within successful fashion retailing. We will examine and analyze the key aspects of this field, from mass market to luxury.

• Innovation in fashion product development
  
  The course explores the concept of innovation in fashion product development within the context of today’s competitive market, the challenges of sustainability and emerging digital technologies.

• London the Brand: Cultural Studies
  This course explores London's cultural heritage, brand evolution, and key influencers in fashion, art, and design, providing valuable insights into the city's unique identity.

A selected group of students will be able to spend their second semester at the prestigious LUISS Business School in Rome, and will attend classes in the Master in Fashion and Luxury Management Program. LUISS is one of the top business schools in Italy and highly connected with the Italian businesses and industries. All the courses will be taught in English and will be held at their amazing campus at « Villa Blanc » filled with history and arts.

Courses available during your time at LUISS are:

• Business Models in the Fashion Industries
• Brand Strategies in the Fashion Industries
• Management Control in Fashion and Luxury
• Organization & People Management in Fashion & Luxury industries
• Operations and Supply Chain Management
• Luxury market and Key Players

Courses overview

Please note that all courses mentionned here are subject to changes according to the decisions of our academic partners.

• Luxury Experience
• Luxury Brand Management
• Luxury Retail & Service Operations
• Luxury and Sustainability
• Digital Marketing
• Supplier Relationship & Risk Management in Luxury
• Luxury Hackathon

4to 6-month internship provides a bridge between the academic elements of the degree and the student's future career, to put into practice the knowledge and competencies acquired during the year. The internship may serve as subject for the master’s thesis (academic dissertation or business plan) developed during the same time period, or may be a separate experience.

The internship may be substituted by work experience (temporary job contract, permanent job contract, V.I.E or graduate program). It can also be an entrepreneurial project if the student has legally registered a company in his/her name or in the name of a partnership or is participating in a new business incubator at emlyon business school.

French as a foreign language courses onsite during the 1st term in Paris:

• Beginner (A1, A2 level)
• Intermediate (B1 level)

Courses are available online for students with a beginner's level during the 2nd and 3rd term.

emlyon business school reserves the right to modify the contents of the program and their delivery at any time, due to unforeseeable circumstances.

The Master's Thesis is an analytical work on a topic related to the industry and to the professional experience gained during your internship. This is a great opportunity for you to research a subject which is not only of particular interest, but which has the potential to contribute powerfully to your personal and professional development.

Assessment methods may include case studies, presentations, mock exercises, tests, etc.

The graduation rate for students of the MSc in Luxury Management & Marketing for the 2021-2022 academic year is 94% (100% of students taking the exam have graduated).