Now that digital marketing has revolutionized the way of doing business globally, industries worldwide are feeling the pressure. More and more people whether they come from corporate communications or non-digital backgrounds, be they digital natives or inexperienced users are realizing that they need to learn about the latest digital methods as well as the current marketing trends and strategies for building customer loyalty in order to gain a big-picture perspective. In this regard, a Master’s Degree in Digital Marketing is extremely helpful, if not indispensable.

Why pursue a Master’s Degree in Digital Marketing?

Up-to-date techniques allow companies to reach audiences instantaneously all over the world as they create a new and exciting, fast-paced, and competitive environment with ever broader marketing capabilities. And this is why so many companies are actively looking for data scientists with a Master’s Degree in Digital Marketing, experts who have mastered the essential concepts and skills and who have an intelligent multidisciplinary insight and discernment in business.

Explore the benefits and opportunities that come with obtaining a Master’s Degree in digital Marketing

Digital Marketing is not just an exciting and varied field of expertise, but it also offers some very tangible career advantages that include:

  • Staying updated and at the forefront of the field
  • Expanding both your knowledge and skills set
  • Gaining an understanding of metrics and how to analyze data
  • Positioning yourself for long-term success
  • High demand for skilled digital marketing professionals
  • Career opportunities
  • Competitive salaries
  • Work-life balance, personal development, and the possibility of freelancing

Master of Digital Marketing: choosing the right program

First identify your goals, motivations, and requirements pinpoint your strengths and interests and look at what you would like to prioritize. Factors to consider should include the institution’s curriculum, faculty, and reputation. Look carefully at the curriculum and course structure the format and features the faculty and experts on campus, the practical application and internship opportunities, and the networking and industry connections that you will have access to.


Are there live projects? Class presentations? Flexible module pathways leading to specializations? Assessments? Mentors? Personal career guidance? Even if you think of education as an investment rather than an expense, is the program you are considering affordable, and does it fit into your way of life or the way of life you would like to have? 

Factors to consider when selecting a digital marketing master’s program, including curriculum, faculty, and reputation

Discover the typical courses and subjects covered in a digital marketing master’s program

Both the theoretical and active practice of applied mathematics and computer science are crucial to the combination of technical and soft skills that brings worlds of data together and optimizes and clarifies them. Unstructured data must be converted into ordered information, critical awareness, decision-making, and problem-solving proficiency as business understanding is honed and results are analyzed.


Digital Marketing Strategy integrates theory with the real-world context of case studies and simulations. You will learn about key digital tools such as SEO, social media, and web analytics, and how existing and prospective customers communicate with businesses online. In fact, the four elements of digital marketing to concentrate on come down to market research, website development, online advertising, and social media marketing.

Master of Digital Marketing: career opportunities

If you are planning a career in the digital space, digital marketing is perhaps the most sought-after option.


Career opportunities with a Digital Marketing Degree include advertising, marketing, and social media; media and campaigns; analysis; web design; artificial intelligence; virtual reality; and many others. The main demanding challenges are having to keep up with new technologies, trends, and tools; meet deadlines; and deal with difficult clients or stakeholders. The advantages, on the other hand, are working in an exciting, cutting-edge industry with very attractive salaries and considerable flexibility.


According to industry forecasts, global digital advertising spending will continue its upward trend in 2024. Businesses are increasingly allocating more of their marketing budgets to digital channels, including social media, search engine marketing, and display advertising.


Obviously, the salary range varies with experience, skill set, location, and industry.  According to the Global Strategic Business Report 2023, digital advertising and marketing worldwide is projected to reach $1.5 trillion by 2030, growing at a compound annual growth rate of 13.9% over the analysis period of 2022–2030. 

Discover the MSc in Digital Marketing & Data Science

Would you like to develop your competencies in digital marketing and data analytics and be part of the new innovative generation of marketing technologists? The MSc in Digital Marketing & Data Science is taught in English. It is an 18-month program, which includes a four- to six-month internship (120 ECTS credits), and is divided into four main professional skills aimed at mastering the data and digital work environment: how to pilot a digital marketing strategy; plan, report, and forecast with business analytics and automation; use programmatic skills to solve marketing challenges and identify new responsible opportunities in a data-driven environment. It provides instruction in the most innovative technologies, including Python, SQL, Excel, Power BI, and Tableau.


emlyon business school has an acceptance rate of 40%, which makes it a selective b-school. In 2023-2024, over 4,000 students will enroll in emlyon business school programs taught on the campuses of Ecully, Paris, and Saint-Etienne, or remotely. emlyon business school is a member of the Conférence des Grandes Écoles and holds a Triple Accreditation Status (EQUIS, AACSB, and AMBA).