Program Content for the MSc in Sports Industry Management

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The Master in Science (MSc) offered by emlyon business school is accessible after a Bachelor (valid diplomas include bac +4 or bac +3). This formation enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of companies whose scope is resolutely oriented towards international markets.
This program requires an "in-company" mission at the end of the course during a minimal duration of 4 months.

In response to continuously growing, specific recruitment needs, emlyon business school successfully unites its expertise in international sports business management with the market experience of some of the world's major sports companies, to match young, globally-minded talent with their dream sports career in the MSc in Sports Industry Management

The country of destination of the international term will be chosen by the program according to the conditions of entry for that country. If the global situation does not allow for international travel, the acquisition of skills will be accomplished online as a last resort.

Discover the program content for the academic year 2023-2024.

Academic content
Experiential elements
Year 1
Tools and learning platforms
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E-learning management fundamentals
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Sep Oct Nov Dec Jan Feb Mar
Strategic thinking & management
Sports culture, general
In-company projects
Transforming Early Makers Tracks
International Seminar
Paris Campus
Apr May Jun
International Business Environment
In-company project
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International Term
Year 2
Jul Aug Sep Oct Nov Dec
Professional Thesis
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4-6 months intership or professional experience
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Anywhere in the world

Word of welcome

Innovation and strategic change are crucial to overcome the sports business orthodoxy that may have proven successful in the past. Sports today meet with lifestyle, with technology, with entertainment, with health. Boundaries from the past have become blurry. The MSc in Sports Industry Management offers students global perspectives of this new form of industry to help them gain the core competencies needed to effectively lead change in just 18 months.

emlyon business school has shaped this program to challenge students soft and hard skills while providing a transdisciplinary approach that engages them to solve complex problems, disrupt existing business models, imagine new value systems, and ultimately prepare graduates for a successful profession in the industry, anywhere in the world.

Periods spent in Paris as well as in other international locations are examples of how emlyon business school has shaped this fully immersive, hands-on learning experience to help students gain the knowledge and maturity global sports companies are looking for in future leaders of the sports industry.


Antoine Haincourt

Antoine Haincourt - Head of the MSc in Sports Industry Management
Antoine is a practitioner scholar. His areas of expertise and teaching focus on branding and innovation. He is particularly interested in the reconfiguration of marketing organization in the age of digital transformation.
He has spent the last 15 years analyzing the evolution of brands and worked in strategy, consulting, executive training (Group Les Échos) and has served as head of marketing in the sports industry the 10 previous years.
He also spends some time as a venture partner and investor in the sport’s tech industry.

Assessment methods may include case studies, presentations, mock exercises, tests, etc…