Program Content for the MSc in Sports Industry Management

Logo CGE - MSc in

 

 

The Master of Science (MSc) in Sports Industry Management offered by emlyon business school is accessible after a Bachelor minimum (valid diplomas include bac +4 or bac +3).


This program enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of the sports industry in companies whose scope is resolutely oriented towards international markets.
This program requires a professional mission at the end of the course for a minimal duration of 4 months (internship, VIE, fixed-term contract or permanent contract).

In response to continuously growing, specific recruitment needs, emlyon business school successfully unites its expertise in international sports business management with the market experience of some of the world's major sports companies, to match young, globally-minded talent with their dream sports career in the MSc in Sports Industry Management


Discover the program content for the 2023-2024 academic year:

Structure programme MSc SIM

Pre-program (August to September)

E-LEARNING MANAGEMENT FUNDAMENTALS

prerequisite online courses only for non-business students

You will first follow a core syllabus which will allow you to acquire the fundamentals of management, gain the necessary skill set of international business management and apply it to the industry.

 

Example of courses:

  • Fundamentals of Economics
  • Fundamentals of Finance
  • Fundamentals of Accounting
  • Fundamentals of Marketing
  • Corporate Social Responsibility

TOOLS AND PLATFORMS LEARNING

After the enrolment and before the official start of classes, you will have access to many of the digital resources available to emlyon business school students during the summer:

  • emlyon business school apps and platforms (Learning Hub, Career Center, etc.)
  • e-learning management fundamentals courses available online

 

This will help you to get to the grips with the various tools and ensure that your integration is a success, as you will have a busy schedule once the program begins in September.

First period (September to March) – in Paris

  • Strategic thinking & Management
  • Sports, culture, General
  • In-company projects
  • Transforming early makers tracks
  • International Seminar

Second period (April to June) – International term in Quebec, Canada

In-company projects

The in-company project, which is an important part of the curriculum, allows you to enter your internship or first job with solid experience. Working on a business project will help you to:

  • Put your newly acquired academic knowledge into practice
  • Gain first-hand experience while working on a tangible project while benefiting from the comfort of a supporting structure
  • Learn intercultural skills, navigate different businesses and cultural environments
  • Build a network (with local alumni, students and partners)

Year 2 (from July) – Anywhere in the world

PROFESSIONAL THESIS

The Professional Thesis is an analytical work on a topic related to the industry and to the professional experience gained during your internship. This is a great opportunity for you to research a subject which is not only of particular interest, but which has the potential to contribute powerfully to your personal and professional development.

4-6 MONTHS INTERNSHIP OR PROFESSIONAL EXPERIENCE

The 4 to 6-month internship is a great opportunity to put your academic knowledge to the test and acquire tangible experience within the industry. The internship is a great opportunity to put your academic knowledge to the test, and acquire tangible experience within the industry. The school will give you all the support and tools you need to find the right internship for you. Instead of doing an internship, starting directly with your first job can validate this professional experience required to get your degree and graduate from the program.

Word of welcome

Innovation and strategic change are crucial to overcome the sports business orthodoxy that may have proven successful in the past. Sports today meet with lifestyle, with technology, with entertainment, with health. Boundaries from the past have become blurry. The MSc in Sports Industry Management offers students global perspectives of this new form of industry to help them gain the core competencies needed to effectively lead change in just 18 months.

emlyon business school has shaped this program to challenge students soft and hard skills while providing a transdisciplinary approach that engages them to solve complex problems, disrupt existing business models, imagine new value systems, and ultimately prepare graduates for a successful profession in the industry, anywhere in the world.


Antoine HAINCOURT, Program director

Periods spent in Paris as well as in other international locations are examples of how emlyon business school has shaped this fully immersive, hands-on learning experience to help students gain the knowledge and maturity global sports companies are looking for in future leaders of the sports industry.

 

Antoine Haincourt

Antoine Haincourt - Head of the MSc in Sports Industry Management
Antoine is a practitioner scholar. His areas of expertise and teaching focus on branding and innovation. He is particularly interested in the reconfiguration of marketing organization in the age of digital transformation.
He has spent the last 15 years analyzing the evolution of brands and worked in strategy, consulting, executive training (Group Les Échos) and has served as head of marketing in the sports industry the 10 previous years.
He also spends some time as a venture partner and investor in the sport’s tech industry.

Assessment methods

Assessment methods may include case studies, presentations, mock exercises, tests, etc.