Explore the Lifestyle Research Chair at emlyon business school

At emlyon business school, we take pride in our commitment to innovation and excellence in the lifestyle sector. This is exemplified by our Lifestyle Research Chair, a leading center for thought and research that plays a crucial role in shaping trends and strategies in the lifestyle industry.

Linking Education and Research

Our Master of Science in Sports, Entertainment & Lifestyle program directly benefits from the work conducted within this chair. By integrating the latest research and insights from the Lifestyle Research Chair, our program offers students a unique and advanced perspective on market dynamics and innovations in the lifestyle sector. This synergy between academic research and practical training equips our students to become influential and well-informed leaders in their fields.

Exploring Research Themes

The Lifestyle Research Chair focuses on a range of topics, from analyzing sociocultural trends to the impact of technological innovations in lifestyle. The research conducted helps to better understand market developments and adapt management and marketing strategies accordingly. You can explore recent projects and publications by visiting the Lifestyle Research Chair page.