Program Content for the MSc in Sports, Entertainment & Lifestyle

In a world where sports, entertainment, and lifestyle are increasingly interconnected, this MSc equips you with the strategic vision and innovative mindset needed to navigate these dynamic sectors. Through a global approach, industry-driven learning, and hands-on experiences, you will gain the expertise to lead, create, and drive transformation in these ever-evolving industries.

Discover a comprehensive curriculum designed to develop the essential skills and knowledge required to excel in this fast-paced environment.

📅 November to March
📍 Paris

This first period builds a strong foundation in strategic thinking, data analytics, and AI-driven marketing. You’ll explore brand collaborations, shifting consumer trends, and the evolving sports industry—from governance to major global events.

• Intro seminar
• Strategic thinking
• Data Science & analytics for business
• From digital to AI marketing
• Branding management, collabs & co creation
• Understanding the sociocultural transformation of consumption and markets
• From sports governance to sports markets
• Sports mega-events in XXI century: tendencies, challenges and opportunities

Then, you'll explore new business models, legal frameworks, and the social impact of innovation in sports and entertainment, helping you understand how these industries are evolving toward a more responsible and engaging future

• Conscious capitalism challenge
• Contract law_ Introduction
• The Future of Entertainment & events
• Social innovation in the Sports & Entertainment industries

📅 April to September
📍 Anywhere in the World

Optional Internship

A 4-6 month internship is optional in the first year of the MSc in Sports, Entertainment & Lifestyle, and mandatory in the second year.

📅 October to April
📍 Paris

In the second year, the focus shifts to more specialized topics, where you’ll deepen your understanding of the convergence between sports, entertainment, and lifestyle. This period covers cultural and non-market strategies, industry fundamentals, and equips you with practical skills in data visualization and finance, all while providing international exposure through a seminar in London.

• Intro seminar : The convergence of sports, entertainment and llifestyle
• Cultural strategy
• The non market strategy
• Generic fundamentals of sports & entertainment
• Data visualization
• Finance for sports leisure and entertainment businesses
• International seminar in London

You'll focus on advanced topics like sustainability, leadership, and the geopolitics of sports and entertainment. You’ll also explore e-commerce, sports sponsorship, media platforms, and gain skills in negotiation and handling legal challenges in the industry

• Climate strategy & sustainability thinking
• Being an unshakeable leader in fast moving companies
• The geopolitics of sports and live entertainment
• Winning in DtoC and e-commerce
• Sports sponsorship
• Content & media business in the age of platforms
• Negotiation in conflict and in crisis
• Sport, entertainment and media, legal challenges

📅 May to Mid-June
📍 International term - Quebec

🌏 Benefit from an international experience in Quebec, in partnership with HEC Montreal and University of Laval for a truly global perspective!

• Strategic Sports marketing in the context of Franchise and sports team: challenges and perspectives
• Financial Statement Analysis: a (re)conciliation between sport and business operations
• Sports sponsorships challenges ahead and future persepectives
• Sports & society
• Issues and Challenges of managing self & employees in Sports & Entertainment Organizations 
• The convergence of sports and entertainment and their impact of cultural and territory development

📅 Mid-June to October
📍 Anywhere in the world

Professional mission
The 4 to 6-month internship or professional experience is a great opportunity to put your academic knowledge to the test and acquire tangible experience within the industry.

Thesis
The thesis is an analytical work on a topic related to the industry and to the professional experience gained during your internship. This is a great opportunity for you to research a subject which is not only of particular interest, but which has the potential to contribute powerfully to your personal and professional development.

📝 Assessment methods may include case studies, presentations, mock exercises, tests, etc.

🎓 Graduation rate: for the 2021-2022 academic year is 93%.
100% of students who the exam have graduated.