Program Content for the MSc in Sports, Entertainment & Lifestyle
The Master of Science (MSc) in Sports, Entertainment & Lifestyle offered by emlyon business school is accessible after a Bachelor (valid diplomas include bac +4 or bac +3).
This program enables foreign or French students to acquire a high-level, specialized education aimed at the main functions of sports management, entertainment marketing, and lifestyle business development, focusing on international markets. This program requires a professional mission at the end of the course for a minimal duration of 4 months (internship, VIE, fixed-term contract or permanent contract).
Discover the program content for the 2025-2026 academic year:
Year 1
First period
📅 September to December 📍 Paris
Fundamentals courses
- Strategic thinking
- Marketing for Value Creation
- Operations and Decisions
- Intermediate finance
- Analytics for Business
- Sustainability
- Innovation
- Business Game
- Introduction to Research Methodology
Core concepts ans innovations
- Fundamentals of sports and entertainment
- Understanding the sociocultural transformation of consumption and markets
- Governance and management of international sports organizations
- Fundamentals of law
- Innovation and entrepreneurship
- Field project
- Alternative digital marketing
- Research design
Second period
📅 April to September
Optional Internship
A 4-6 month internship is optional in the first year of the MSc in Sports, Entertainment & Lifestyle, and mandatory in the second year.
Year 2
First period
📅 September to February 📍 Paris
Fundamentals courses
- Governance
- Ethics & Sustainability thinking
- Innovation and Transforming Business
- Research Design
Advanced topics in the management of sports, entertainment, and lifestyle
Our dynamic curriculum offers cutting-edge courses on sports, entertainment, society, and politics. From social innovation and cultural strategy to advanced management and field projects, you will gain invaluable insights and skills to lead in the fast-paced worlds of sports and entertainment.
* Sports, entertainment, society and politics
* Social innovation in sports
* Cultural strategy
* Strategizing performance
* Negotiation, mediation and crisis management
* Leveraging research insights, analytics and dataviz
* Image rights, contracts and sponsoring law
* Valuation models in lifestyle, entertainment & sports
* Advanced management of products and portfolios
* Advanced management and leadership in fast-moving organizations
* Management of self and employees in the entertainment & sports sector
* Field project
Second period
📅 March to May 📍 International term - Quebec
🌏 Benefit from an international experience in Quebec, in partnership with HEC Montreal and University of Laval for a truly global perspective!
Know and understand sports business fundamentals
- North American sports business context, fans & ticketing
- Is Montréal a One sport city ?
- Sponsorship & activation
Understand and master data driven decision making and digital innovation in the sports sector
- Digital sports marketing
Reaching beyond business
- Sports, society and politics
Develop yourself and others
- Issues and Challenges of managing self & employees in Sports Organizations
Fourth period
📅 June to September 📍 Anywhere in the world
Professional experience
Professional mission
The 4 to 6-month internship or professional experience is a great opportunity to put your academic knowledge to the test and acquire tangible experience within the industry.
Thesis
The thesis is an analytical work on a topic related to the industry and to the professional experience gained during your internship. This is a great opportunity for you to research a subject which is not only of particular interest, but which has the potential to contribute powerfully to your personal and professional development.