Master of Science in marketing or sales: making the right choice

The International Marketing and Business Development program provides a comprehensive and versatile education, delving into the mechanisms of marketing and business development, with a strong focus on the marketing side of business. This program equips you with a global market perspective, understanding consumers, and strategies to optimize sales through strong marketing expertise.

In contrast, the Global Sales Excellence program takes an ultra-specialized approach, focusing exclusively on sales management. It immerses you in the heart of sales strategies, implementation, enhancement of sales tools, and effective sales team management.

The International Marketing and Business Development program emphasizes learning marketing tools and methods: customer relationship management tools, consumer behavior analysis, market analysis, distribution, pricing policies, etc. You will develop the skills needed to analyze markets, design impactful marketing campaigns, efficiently manage products and brands, and lead business negotiations. This program prepares you for operational roles such as Product Manager or Category Manager.

The Global Sales Excellence program enables you to master the intricacies of sales techniques. Courses cover specialized topics such as sales optimization and commercial engagement. This program develops experts capable of driving a company’s revenue growth, implementing innovative sales strategies, and using high-performance sales tools. It opens doors to strategic positions such as Sales Director or Sales Engagement Director.

Both Master of Science programs share a key strength: internationalization. They include a semester of study abroad at a partner university, a one-week international seminar, and a six-month internship in France or abroad. Additionally, emlyon business school offers personalized support to students in both programs, including workshops, recruitment events, and assistance with internship and job searches.

Choosing between the two Master of Science programs ultimately depends on your career aspirations. If you seek a versatile career in marketing and sales and develop a dual expertise, the MSc in International Marketing and Business Development program is ideal for you. If you wish to specialize in sales management and techniques, and aim for strategic sales positions, the MSc in Global Sales Excellence program is more suited to your goals.