Careers in Sports Industry Management
Career Center
As a student of the MSc in Sports Industry Management, you will benefit from a dedicated career track which will include workshops, expert panels, fairs, events, company visits, etc.
The Career Center provides continual support in identifying career goals and developing action plans. Program-specific careers services include:
- Workshops: Careers workshops help you prepare for your internship search and future career. Self-assessment tools and individual coaching provide you with the opportunity to prepare your next move into a a career in the sports business industry
- Tools: Our wide range of career tools help you find out more information on partner companies and sector specific resources, including databases with internship and job offers
- Events: Over 200 companies visit emlyon business school campuses each year and provide students with continuous access to the professional community for networking with sports professionals and experts from around the globe
Job placement statistics for our recent graduates
- Net employment rate at 3 months: 90.4%
- 57% of students found a job before graduation
- 98% of students found a job in less than 6 months after graduation
- Average starting salary: €39K
Survey carried out in 2022. Concerns class of 2021.
Find out how to choose the job you want in the sports industry
The MSc in Sports Industry Management prepares you for management careers within those companies active in sports and outdoor related industries.
Examples of diverse job descriptions may be found below in order to give better insight into what careers are offered in these sectors:
- Event organization: Sports events organizers hold a great amount of hands-on responsibility whether working for event management institutions, in-house for a company or freelance contracts.
- Sports product marketing: Sports product marketing requires employees to have a connection with consumers and other various sports audiences. Product marketing actions may take place through sponsorships, corporate events, various advertising techniques, product promotion through players, and much more.
- Sports retailing: An employee working in sports retailing assists in promoting brand value while directly working with sporting goods and retailing to the consumer.
- Brand management: Sports brand management comprises itself of distinguishing sports names and symbols, giving the brand value amongst clients. Employees within this field oversee creation and management of brand loyalty amongst sports products, logos, or teams and their consumers.
- Sports agent: Careers require a wide range of management skills such as knowledge of finance, business management, financial and risk analysis, communication and negotiation skills, and not to mention, sports.
- Merchandising: When working in sports merchandising, employees contribute to the sale of products to the retail consumer.

Alumni network
As a future graduate, you will hold lifelong membership of emlyon business school alumni network, a network of near to 38,600 alumni covering more than 130 countries.
You will benefit from all services it offers, including the online assessment modules. Its members will help you further develop your career regardless of which stage you are at, by providing you with career development information, exchange business information with you and share their experience for you to build on.
To learn more about the employment statistics, create your account and access your personal space